PHOENIX – Lotame, the big DMP (data management platform)  is powering premium video distribution for publishers, explains Andy Monfried, founder and CEO, in this interview with Beet.TV  He explains how Lotame works with video ad company SpotXchange by bringing deep, actionable data to the company’s programmatic operation.

Monfried also talks about the growth of the company along different business lines.

We spoke with him at the IAB Annual Leadership Meeting.

Beet.TV’s coverage of the event was sponsored by SpotXchange.  You can find more videos from the event here.

 

 

The IAB Leadership Meeting '15, Presented by SpotXchange