Video Journalists are Finally “Journalists,” The New York Times’ Bruce Headlam says

Not that long ago, video journalists were sort of appendages to print reporters, expanding and amplifying print stories.   That role has evolve to where video journalists are now journalists, says Bruce Headlam, Managing Editor for Video at The New York Times, in this interview with Beet.TV To demonstrate the new enterprising role of video […]

 
 

Akamai Touts Its Video Player

LAS VEGAS – Widely known as a global content delivery network, Akamai has been evolve its media offering to include a video player which is being used by some of the biggest online video publishers, explains Frank Paolino who heads the video player development at Akamai. The player, which was launched five years ago,, has picked […]

 
 

Yahoo Has Data from 1.5 Billion Mobile Users via Flurry Integration

Consumption of video is moving increasingly to mobile apps and Yahoo can provide brands with deep targeting data around 1.5  billion global users, now that the integration with mobile analytics firm Flurry is complete, says Andrew Snyder, VP of Video Sales at Yahoo, in this interview with Beet.TV Yahoo acquired Flurry last year. The monetization […]

 
 

Yahoo’s Big Data is Now “Lit Up” on Brightroll

LAS VEGAS –  Following its acquisition by Yahoo late last year, programmatic video adtech company Brightroll is now using data from Yahoo’s one billion global users, says Brent Horowitz, VP of Business Development at Brightroll, in this interview with Beet.TV. He says that the merger has also brought a vast video inventory from Yahoo to […]

 
 

“TV Everywhere” is Key Weapon for Cable Nets vs. OTT Players

LAS VEGAS – Faced with an onslaught of successful offerings from the likes of Netflix, the cable network industry is pushing back by embracing “TV Everywhere,” explains Will Richmond, editor & publisher of VideoNuze in this interview with Beet.TV He paraphrases the on-stage comments by CTAM head John Lansing at the Online Video Conference hosted […]

 
 

comScore to Release Cross-Screen Video Measurement – Linear TV Measurement Next

LAS VEGAS –  Earlier this year, comScore announced plans to measure video impact across desktop, mobile, tablet and OTT with a product called Video Metrix Multi-Platform.  It will soon be launched.  Next up will be a product to measure how linear television interacts with digital, says Joan FitzGerald, SVP for Television & Cross Media Solutions at […]

 
 

Intel’s “Thunderbolt” Powers Big Video Workflow Across Devices, Fast

LAS VEGAS – File transfer of large video files between various production and storage devices are moving at 20 GigaBits per second via Thunderbolt 2, a technology platform created by Intel. At the NAB show, Intel demonstrated the technology which it says is 20 times faster that FireWire.  First introduced to the MacBook Pro in 2001, […]

 
 

AOL Sees an “Open” Ecosystem in the TV Ad World

It won’t happen for a few years, but eventually television advertising buying and selling will take place, in a connected, “open” marketplace,  says Dan Ackerman, SVP of ONE by AOL: TV the newly formed adtech platform at AOL Inc. This interoperability for TV, pervasive in digital video,  is one of the long term goals of […]

 
 

Akamai Taps Adobe for Monetization of IP-Delivered Video Advertising

LAS VEGAS – As high quality,  IP-delivered video has exploded globally, advertisers have taken notice of the opportunity — . and big tech vendors and content programmers are increasingly focused on delivering advertising into millions of concurrent screens, explains John Bishop, CTO for Media at Akamai in this interview with Beet.TV He explains how these challenges […]

 
 

What’s Next with Premiere Pro: Adobe’s Al Mooney Talks “Project Candy”

LAS VEGAS – At the NAB Show, Adobe announced a number of new enhancements along with future plans for its popular video editing program Premiere Pro. At the show, we spoke with Al Mooney who heads the video editing product team.  We spoke  about the evolution of the software from what was initially used by videographers to its increasingly […]

 
 

Piksel Developing Delivery of Personalized Video via OTT, Apps

LAS VEGAS – Piksel, a company that manages OTT solutions for several of the world’s leading media brands, is in the early stages of a personalization engine to deliver relevant videos to individual consumers, explains Miles Weaver, Innovation Lead, in this interview with Beet.TV The new platform is called Mosaic. We spoke with Weaver at the […]

 
 

Ooyala Embraces AdTech with Videoplaza Acquisition

LAS VEGAS – Now owned by Australia’s giant telco Telstra, with a “war chest” for acquisitions, video services company Ooyala has moved into the adtech sector with its acquisition of  Videoplaza last year, explains Andrew Spaulding, Director of Sales Engineering at Ooyala in this interview with Beet.TV We spoke with him about evolution of Ooyala. We interviewed Spaulding at the […]

 
 

Brightcove Touts Integrated Video Ad Services with “Once”

LAS VEGAS – With the acquisition last year of video adtech company Unicorn, Brightcove, the Boston-based video services company, has made a strategic move into video ad monetization sector, explains Mike Green, VP for Marketing and Business Development, in this interview with Beet.TV The company offers a full suite of video ad services including server-side and cloud-based […]

 
 

Yahoo Expands Programmatic Video Ad Offering with Brightroll Integration, Andrew Snyder Explains

Yahoo’s acquisition late last year of programmatic video adtech company Brightroll means that the giant publisher will use data and analytics to target consumers with highly relevant video advertising, explains Yahoo’s Andrew Snyder, VP for Video Sales in this interview with Beet.TV The ability to both sell advertising direct to marketers —  and via programmatic, will  be one of […]

 
 

Akamai’s CEO Leighton: Demand for Bandwidth Will Grow but Pricing will Moderate

LAS VEGAS —  For Akamai, the global  content delivery network, demand for bandwidth has grown by 60 percent annually and will continue to accelerate with the delivery of  high quality files delivered across screens.   While demand is rising, Akamai is seeking to level costs for media owners, explains Tom Leighton, CEO and co-founder in this interview […]

 
 

Cox’s Videa Unit in TV Ad Automation Pact with Videology

LAS VEGAS, Videa, a Cox-owned supply-side platform bringing automation and data-driven decision-making to broadcast television, has entered into a multi-year partnership agreement with Videology, a leading software provider for converged TV and video advertising, to enable media buyers to programmatically plan, buy and report on television advertising. The deal was announced this week at the […]

 
 

Web Video Innovator Freddy Wong Launches Online Film School, New Shows on Hulu & More

LAS VEGAS – in this interview with Beet.TV,  Web video star/director Freddy Wong speaks about his new shows on Hulu, his work with Lion’s Gate, his soon to be live online video school and managing production flow.   We caught up with him during NAB at an Adobe Creative Cloud party. Wong’s school is part […]

 
 

Dispatch from NAB: Move Over 4K, Ultra High Def (UHD) Will Be The Future of TV

LAS VEGAS – While much has been marketed  around 4K, the much touted format has its limitations, and it is Ultra High Definition (UHD) which will more widely be utilized by the consumers, albeit not for a couple of years, explains Will Law, Chief Media Architect for Akamai, in this interview with Beet.TV Further, he […]

 
 

WPP Acquires Mobile Ad Firm Medialets

WPP has acquired mobile ad measurement firm Medialets.   Here is the report in today’s Wall Street Journal.  Last year at Cannes Lions, we interviewed Medialets COO Richy Glassberg for an overview on the company and sector.   We have republished that interview today.

 
 

Akamai Expands Network Delivery with Octoshape Acquisition

LAS VEGAS – With its acquisition of Denmark’s Octoshape, Akamai, the global content delivery network, will meet fast-growing bandwidth demands with client side solutions which will complement its global computer network, explains Akamai’s Troy Snyder, VP for Business Development, in this interview with Beet.TV Snyder also speaks about today’s announcement with Adobe Primetime to integrate Adobe’s […]

 
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