AUSTIN – Online video is showing dramatic growth. It is by far the fastest growing ad medium.
In a closely watched quarterly report titled Advertising Expenditure Forecasts, the big media agency ZenithOptimedia has just reported that online video grew last year at a blistering rate of 34% to $10.9 billion globally – and it is on track to double by the end of 2017.
In Austin last week, at the annual 4A’s conference, we sat down with Amanda Richman, President of Investment and Activation of Starcom USA. She talks about the growth of the medium and its momentum from data, cross-screen consumption and by an increasing creative content creation process.
Our coverage is of the 4A’s summit was sponsored by Videology. Please find more coverage from the conference here.