PHOENIX – In effort to establish global standards around advertising technology, the Interactive Advertising Bureau has created the IAB Tech Lab and this week announced the appointment of David J. Moore as chairman of the new group.
Moore is chairman of Xaxis and president of WPP Digital. He is a past Chairman of the IAB.
We interviewed him at the IAB Annual Leadership Meeting. In this video, he speaks about the goals of the Lab and some of the specific challenges faced by the industry.
Beet.TV’s coverage of the IAB meeting is sponsored by SpotXchange.