LAS VEGAS — With data provided by Tivo Research and selling software from SpotX, Clypd is powering “reach extension” for national advertisers on cable networks in what is becoming a more robust “scattered” marketplace, explains Mark Mitchell Chief Relationship Officer of Clypd in this interview with Beet.TV.

This video is part of Beet.TV’s coverage of International CES 2016 presented by Adobe.

Television in Transition, a Video Series from CES 16, presented by SpotXTagged