LAS VEGAS –  After its $48.5 billion acquisition of DirecTV and its alliance with Opera Mediaworks, AT&T AdWorks is delivering addressable ads to the household at scale via its cable and satellite boxes and to IP devices, says  AT&T’s Matthew Van Houten, Director, Strategy and Business Development.

We spoke with him earlier this month at CES for this update on the evolving AT&T AdWorks offering.

This video is part of a series produced at CES which are sponsored by Adobe.