LAS VEGAS — At CES this week, Adobe and Deloitte previewed an OTT solution for media companies who want build direct-to- consumer platforms.     Deloitte, which has been doing OTT integrations for several cable networks, is expanding its offering with the integration of Adobe Primetime and Adobe Marketing Cloud.

For an overview of the OTT solution and role of Adobe, we interviewed Kevin Towes, Principal Manager, Business Development, Adobe Primetime.

While the alliance on the video solution is new, Deloitte is a leading client integrator of Adobe’s enterprise products, notably the Marketing Clouds

This video is part of Beet.TV coverage of CES 2016 sponsored by Adobe.