LAS VEGAS  –  Far from being dead, MySpace has enormous monthly user traffic, mostly from users accessing archived photos, and that data is one of the major sources driving an “exploding” digital advertising buying platform for ad tech conglomerate Viant, says Tim Vanderhook, CEO, in this interview with Beet.TV at CES earlier this month.

Vanderhook told Advertising Age last week that the MySpace adtech platform is ahead of Facebook’s.

Viant, previously know as Specific Media, purchased MySpace in for $35 million with Justin Timberlake in 2011.

This video is part of our series from CES presented by Adobe.