Marco Bertozzi, who had been at the Publicis’ VivaKi unit, as President of Global Clients, has transitioned to a corporate role at Starcom MediaVest as CEO of Performance Marketing, a new position.
According to the report in Digiday which first reported the news, his job will be:
to draw on SMG’s current resources both from existing brands such as content agencies Liquid Thread and MRY, along with the VivaKi Operating System and Run. His first duty will be to spot infrastructure gaps at agency outposts around the world where new performance capabilities — particularly across search, social and programmatic marketing — can be implemented.
The new role comes as the programmatic and data operations organized at the VivaKi are being integrated into the holding company’s various media agency entities.
In September in Germany, we sat down with Bertozzi to talk about his efforts at VivaKi and across the Publicis units around data management platforms and related topics. We republished that video today.