Why Brands Should Look Beyond In-Game Advertising to Reach Gamers

Dario Raciti has been working on bringing more brands to video games for over a decade. He’s finally given up. Ok, not really. But Raciti, Managing Director of OMG’s Zero Code, said more recently that he’s been trying to steer more clients toward the massive viewership emanating from people watching other people playing games –  […]


Zynga: As Digital Identifiers Go Away, Game Genres Are a Good Proxy For Targeting

Mobile games are often ripe for programmatic advertising. But the mobile ad space has been rocked over the past few years, as Apple and others have cracked down brands on tracking consumers across different apps. Zynga has found gamer behavior to be a viable alternative solution. “I think mobile has the most traditional ad opportunities […]