WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media

WPP Media’s Adam Shlachter: Gaming ‘Might Be Ultimate Environment’ for Retail Media
10 Mar 2026
Dentsu’s Will Swayne: Advertising Enters Its Third Phase, ‘The Algorithmic Era’
22 Feb 2026
Best Buy’s Derek Bodurka: Gaming’s Grip on Consumers’ Passion has Lessons for Brands
27 Jan 2026
Mobile Gaming Drives Performance for Programmatic Ads: Zynga’s Corentin Leydis
8 Dec 2025
LUMA Partners’ Terry Kawaja: Gaming Offers CTV Alternative to Strained Supply Constraints
8 Oct 2025
Horizon Media’s Alex Stone: Gaming Remains Underrepresented When It Comes to Ad Spend
5 Oct 2025
Activision Blizzard Media’s Claire Nance: Players Are Cross-Platform — Brands Should Be Too
27 Apr 2025
Publicis Media’s Samantha Lim: Brand Safety and Measurement are Key to Gaming Ad Growth
22 Apr 2025
Microsoft Advertising’s Jonathan Stringfield: Gaming’s Engagement Creates New Advertising Frontier
10 Apr 2025
Rooster Teeth’s Levin: SVOD is the Toughest Business in Media
17 May 2023
Why Brands Should Look Beyond In-Game Advertising to Reach Gamers
28 Mar 2023
Anzu: Advertising in Games is Easier Than You Think
27 Mar 2023
SuperAwesome: Why Marketers May Want to Think Twice Before Building a Branded Game
22 Mar 2023
Why Gaming May Change All Aspects of Advertising and Media: dentsu’s Sarah Stringer
20 Mar 2023
Publicis’ Samantha Lim on How Gaming’s Slow Evolution Mirrors Digital Media
16 Mar 2023
Activision Blizzard Wants to Erase the Gaming Boundaries
14 Mar 2023