CANNES – Cannes Lions wasn’t always a stop on the annual tour for legacy media companies. But that’s been changing.

“Increasingly over time, this is really where the advertising industry, technology industry surrounding advertising brands and media are coming together,” says Howard Homonoff, SVP at MediaLink.

Part of their challenge is creating these different types of relationships with agencies, brands and technology companies, he says.

This video was recorded at Cannes Lions 2016. For more segments from our coverage of Cannes Lions, please visit this page.

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