CANNES — Programmatic has come a long way, and confused a lot of people along the journey. Now it’s time to simplify a technology that is the overriding priority for many a media agency.
“Everybody needs to understand it and they need to understand the simplicity of it,” according to Houssein Houssaini, global head of programmatic solutions for Havas.
“We need to simplify it to get the message to our employees and to our clients to understand how the future’s going to look like
“Anything is programmatic. Anything that can be optimized from a media perspective. So it is our biggest focus for this year and it will be the biggest focus of the next coming years.”
Havas just picked up the account to run global media for Swarovski including programmatic duties.
This video was produced by Beet.TV at the Rubicon Project’s Rooftop Summit on Automated Advertising at Cannes Lions 2016. The series is sponsored by the RubiconProject. For more videos from the series, please visit this page.