The "feckless infatuation" of magazine publishers in creating closed-garden Apps to replicate their publications has proven to be a disappointment, says Jason Pontin, editor-in-chief of MIT's Technology Review in this 10-minute video.
He says that the medium of the Internet is fundamentally "linky" and that for tablets to succeed, they need to be built on open standards, namely HTML5.
In this keynote address to the Beet.TV Executive Retreat, he discusses the evolution of digital medium and the challenges presented to advertisers and publishers.
Andy Plesser
