The Republican National Committee has tapped Todd Herman, veteran Microsoft executive, to head its new media operation.
Back in 2006, I interviewed Todd about the opportunity around online video for "non" media companies. I taped this segment in the New York Microsoft offices.
He said that one of the most important reasons companies need to get into online video is to prepare for "reactive" media – meaning the capability to deal with negative UGC video attacks.
He blogged about his new gig last week. Here's part of his post (eh, rant) about taking the job:
Andy Plesser, Executive Producer