Peter Hirshberg, Exec VP at Technorati, is back with The Beet to share that video blogging is becoming more and more sophisticated by the minute. Video bloggers are editing their content, incorporating cut-aways into their videos, and using vlogs as a platform for shorts and humorous video creation. But video blogs won’t be limited to amateurs and their videos of their kids, family vacations, and back-yard picnics for long, although that type of user-generated content is certainly part of the appeal of the video blog; marketers and advertisers are starting to gravitate towards the intimate, one-on-one setting that Peter describes as the hallmark of the video blog as a way to reach their target audience in a unique and beneficial way.
Business 2.0 gets on board with the business uses of vlogs today in the article, Video Blogs, ready for prime time. According to the article,
“In the United States, Internet video ads brought in $225 million in 2005 and are expected to break the $1 billion mark in 2008, according to eMarketer, a New York research firm. "Vlogs are very targetable," says eMarketer analyst David Hallerman. "They’re small, but they have a niche audience."
The article mentions some of the most popular video blogs currently – Mobuzz TV , Tiki Bar TV, and Rocketboom . According to the article, Rocketboom receives over 250,000 visitors a day. That’s a lot of people, and a lot of money, and a captive audience that is practically invaluable to advertisers and marketers.
Hirshberg was interviewed on April 6 at the annual meeting of the Arthur Page Society, a professional association of corporate communications executives.