In a sign of a once-more buoyant ad-tech M&A market, Cadent says it reached an agreement to purchases ad machine learning company AdTheorent for $343 million. Combined, the pair will have almost 1,000 advertisers across all main holding groups. In this video interview with Beet.TV, Cadent CEO Nick Troiano, explains the rationale for the acquisition. A Strategy Evolving with the Audience “(It) is a [...]

SAN JUAN, PR — After being acquired by NIQ (NielsenIQ), MRI-Simmons is set to play a pivotal part in its parent’s new media division - and it’s bringing a new partnership with TransUnion. NIQ in February announced it would form the division out of a combination of NIQ, GfK, and MRI-Simmons, addressing three core industry issues: defining the right audience for brands, delivering that [...]

SAN JUAN, PR – The Hispanic population is a significant source of economic growth for the United States, but its television audience historically has been undercounted. With this year’s upfront sales season, Spanish-language media giant TelevisaUnivision will showcase more comprehensive data about Hispanic viewers. “We built a lot of new capabilities with audience targeting,” Donna Speciale, president of advertising sales and [...]

In a world where the interplay between technology and consumer behavior is rapidly evolving, industry events must transcend traditional formats to offer a truly immersive and forward-thinking experience. That’s the view of the organizer of POSSIBLE, the upcoming marketing event in Miami. In this video interview with Beet.TV, Christian Muche, CEO & Co-Founder of Beyond Ordinary Events, talks about what to expect [...]

SAN JUAN, PR – Retailers that sell advertising aren’t limited to ecommerce sites like Amazon or store chains like Walmart. The category of retail media networks includes marketplaces for services such as travel and tourism – key parts of what’s been described as the experience economy. “Travel is the ultimate experience, obviously, and there're so many sizes and flavors of that,” [...]

SAN JUAN, PR – Retailers that sell advertising can help brand marketers reach key audiences in their connected television campaigns. The role for retail media networks in marketing consumer packaged goods is similar to its place in other communications channels. “The challenge is the process for building creative, getting inventory aligned with our audiences and continuing our closed loop and incremental [...]

SAN JUAN, PR - With retail media advertising growing fast, does the category deserve its own showcase? The intersection of data, technology, and retail media is creating a bustling marketplace that has industry experts like Amie Owen, Global Chief Commerce Officer at UM Worldwide, both intrigued and eager. In this video interview with Beet.TV, Owen explores why retail media should, perhaps, get [...]

Contextual advertising platform Seedtag this week introduced Contextual TV to help brands use contextual targeting tactics in their streaming ad buys. The product constructs audience segments based on online consumption patterns and viewing habits. Brands can target these audiences through demand-side platforms including The Trade Desk and Google’s DV360, according to an announcement. In this interview at the Beet Retreat San [...]

Long dominated by the likes of Amazon, retail media is now seeing a democratization of opportunity that promises riches for a broad array of players. A key trends watcher in the space says the space is opening up to more operators across more channels. In this video interview with Beet.TV, Andrew Lipsman, Founder & Chief Analyst, Media, Ads + Commerce, says retail [...]

SAN JUAN, PR — Supermarkets used to trade more in detergent than data - but, in the new world of retail media, these big merchants are leveraging customer identity in advertising sales. As retailers strive to balance online and offline customer engagement, the challenge of creating a seamless omnichannel experience is paramount. In this video interview with Beet.TV, Piyush Jindal, Director of Product [...]

The landscape of Connected TV (CTV) is evolving rapidly, with programmatic pathways becoming increasingly populated by premium content. In this video interview with Beet.TV, Jean Fitzpatrick, SVP of Performance Partnerships at MAGNA Global, shares her insights on why more high-quality CTV inventory is flowing into programmatic channels and what challenges and opportunities lie ahead. The key to success, she says, lies in fostering [...]

As the sun comes out this spring, many marketers will be heading to Miami for the POSSIBLE conference, April 15 to 17, "The timing of it is great," says Anna Bager, President & CEO of OAAA. "We're in a very interesting year, full of challenge and change, and it's an election year. There's a lot of opportunity... And I feel like [...]

SAN JUAN, PR — After acquiring DSP MediaMath out of bankruptcy last year, Infillion is rehiring some ex-employees. "Bringing automation to our portfolio has been the fulfillment of a dream," says Infillion's Chief Revenue Officer, Laurel Rossi. In this video interview with Beet.TV, Rossi says the move is a significant milestone for the digital advertising firm, aiming to create a seamless ecosystem of services [...]

SAN JUAN, PR — Once upon a time, TV was a top-of-funnel, brand-building medium with little idea of a show’s audience beyond basic demographics. Nowadays, that is changing a lot. In this video interview with Beet.TV, Zach Joiner, Strategic TV Publishers BD Manager, LiveRamp, says: "Identity is critical to TV, especially from a planning perspective.” Joiner says new identity techniques including a Google hook-up are [...]

Publicis-owned ad-tech company Epsilon has launched its own retail media infrastructure, focused on bringing people identifiers. Just-announced Epsilon Retail Media applies its CORE AI artificial intelligence and its CORE ID person-first identity in the ad server, aiming to support identification both within retail media environments and off-site. In this video interview with Beet.TV, Jaclyn Nix, EVP, Brand Sales, Epsilon Retail Media explains [...]

Software tools that transformed the way brands buy digital advertising are coming to television as marketers and agencies seek to reach the growing audience for video streaming. FreeWheel, Comcast’s advertising technology platform, this year is bringing these programmatic tools to the upfronts as billions of dollars are transacted. “We have a lot of growth happening in the industry, where the eyeballs [...]

The future of television is evolving before our very eyes, with the emergence of new technologies that aim to seamlessly integrate interactivity into the viewer's experience. One such company is raising eyebrows for the way it is delivering on the connected TV ad opportunity. In this video interview with Beet.TV, Rich Greenfield, General Partner, LightShed Ventures, says his company is an investor [...]

The digital ecosystem is bracing for a potential bonanza in 2025, according to Terence Kawaja, founder and CEO of LUMA Partners. It may have been a bumpy couple of years - but the industry’s leading deal-maker says the economy is back. In this video interview with Beet.TV in advance of POSSIBLE 2024 in Miami April 15-17, Kawaja illuminates the future of ad [...]

SAN JUAN, PR – Millions of U.S. households have connected their televisions directly to the internet, giving advertisers a way to interact with consumers through what is typically the biggest screen in their homes. Shoppable video increasingly will have to power to raise brand awareness and to drive direct sales. “A big prediction is that 100 million consumers are going to [...]

Executives from  leading media and advertising companies have joined together in a major campaign to curb gun violence. Created in the wake of 2012 mass shooting at a Connecticut elementary school, the Sandy Hook Promise,  and its Media Council,  have raised funds and garnered some $125 million in public service airtime. The organization is focused on educating students, families and educators on [...]