MARCO ISLAND, FL — In the new age of CTV advertising, targeting is not the only game in town - advertisers increasingly want performance-driven TV ads, too. In this video interview with Beet.TV, Ziggy Zografakis, Director, Ad Product Partnerships, Roku, explains how the streaming TV platform is offering ad buyers outcome capabilities. He says the company is working with retail media operators to [...]

SAN JUAN, PR -- The Beet Retreat is always an occasion when all sides of the advanced video and TV advertising industry can come together to share best practice. But research VAB presented at this year's Beet Retreat San Juan suggests advertisers and their agencies are not on the same page. VAB commissioned research to understand what both sides think constitutes "premium [...]

MARCO ISLAND, FL — Retail media is not just climbing; it's soaring, and Connected TV (CTV) is the wind beneath its wings. With the convergence of highly engaged audiences and high-impact content, CTV has become the new frontier for retailers who are lighting up their own ad operations. But, in this video interview with Beet.TV at IAB’s Annual Leadership Meeting, Jill Cruz, EVP, [...]

MARCO ISLAND, FL — In the AI age, the adage “Garbage In, Garbage Out” may never have been more true. Given that machine learning and large language models rely on training data sets, the provenance of those inputs is critical. Those in advertising hoping to harness the technology should take note. In this video interview with Beet.TV at the IAB’s Annual Leadership [...]

In the swiftly evolving arena of digital media and advertising, industry professionals are constantly grappling with the challenges of identity, data targeting, and analytics. Ahead of speaking at Beet Retreat San Juan 2024, Kevin Kowalick, the VP Strategy for Media & Entertainment at TransUnion, says marketers, solving for cookie deprecation, are moving off a technology that was "never designed for what [...]

MARCO ISLAND, FL – Podcasts can expand the time people spend with media, giving listeners a way to hear a broad range of spoken-word content while they’re doing other things such as commuting, doing chores or working out. The audio format also gives marketers a way to reach engaged audiences with a data-driven advertising strategy. “Audio is so much more than [...]

CVS’ retail media platform, CVS Media Exchange, (CMX) will adopt the LiveRamp data clean room solution rolled out by Pinterest, so that its consumer packaged goods (CPG) advertisers can track product sales coming from Pinterest ads. It is another move showing the growing adoption of the clean room technology, which allows for anonymized consumer data matching, as well as the enhanced [...]

In the rapidly evolving landscape of digital advertising, the topic of signal loss is becoming increasingly prominent. The deprecation of third-party cookies, IP signal loss, and the advent of numerous new state laws are just a few of the changes contributing to an environment where personal data is less accessible and its processing is fraught with risk. Speaking ahead of Beet Retreat [...]

The support of the industry for Beet.TV is deeply important and appreciated.  We are delighted to be associated with Sean Cunningham and VAB, the ad-supported TV industry organization. Sean will be with us in San Juan next week at the Beet Retreat with VAB board members Louis Carr, President, Advertising Sales at BET Media Group;  John Halley, President at Paramount Advertising; [...]

MARCO ISLAND, FL — How do you keep a viewer engaged when it’s commercial break time and their smartphone is just a few inches away? For Luc Marsolais, the answer lays in innovating the CTV experience. In this video interview with Beet.TV, Marsolais, Chief Operations Officer, Sharethrough, explains what his company is doing about it. Innovations That Drive Attention Marsolais says that by integrating related [...]

MARCO ISLAND, FL – As retailers evolve into media outlets, their relationships with consumer packaged goods companies that fill stores with products also are changing. Brands are demanding that retailers show results in the same way that traditional publishers do. “Retail media from a brand perspective…they are our biggest partners, our biggest customers. They are the ones who actually are our [...]

In a landscape void of cookies, advertisers and publishers are facing what some call the great reset, a moment that's reshaping how media is valued and measured. Amidst this digital transformation, David Simon, GM of Growth Initiatives at Moloco, radiates optimism about the opportunity for a more equitable playing field across various media forms. In this video interview with Beet.TV ahead of [...]

MARCO ISLAND, FL — The digital advertising landscape is on the brink of a seismic shift, as the industry prepares for the inevitable deprecation of third-party cookies. In this video interview with Beet.TV, Patrick McCarthy, SVP of Programmatic Monetization, Dotdash Meredith, advocates for a reimagined programmatic business. While there is currently disruption, he believes the outcome can prioritize consumer privacy while rewarding high-quality publishers. A [...]

The upcoming Beet Retreat San Juan 2024, March 6 to 8, will hear from a constellation of media and advertising executives thrashing-out the latest strategies in retail media, connected TV and more. Ahead of the event, Evan Hovorka, VP, Product & Innovation, Albertsons Media Collective, which is sponsoring, explains why he thinks the Beet Retreat is a must-attend event. And Horovoka sheds light [...]

MARCO ISLAND, FL — With the proliferation of first-party data, retailers are no longer mere sellers; they've transformed into full-fledged media companies, wielding personalized messaging and closed-loop measurement to capture both online and in-store insights. This significant shift has brands and smaller retail platforms alike rethinking strategies to maintain relevance and drive consumer engagement. In this video interview with Beet.TV, Jeffrey Bustos, VP, [...]

LAS VEGAS — TikTok has transcended being just a hub for dance challenges and youthful exuberance; it’s now a cultural powerhouse with over 160 million monthly active users in the US alone. Advertisers are taking note. TikTok is expected to take up to 2.6% of total digital ad spend worldwide in 2024, eMarketer forecasts. In this video interview with Beet.TV, Tim Natividad, US Head [...]

LAS VEGAS — In the wake of a post-cookie advertising landscape, the shift toward first-party data strategies is gaining momentum, according to Bill Stratton, Global Head, Media, Entertainment & Advertising Vertical, at Snowflake. The data cloud company is seeing brands increasingly leveraging clean rooms and first-party data. And Snowflake recently acquired another data company to accelerate data interoperability. From First-party Data to Standardization "The [...]

MARCO ISLAND, FL – Generative artificial intelligence, the technology that powers popular apps such as ChatGPT and Dall-E, is being adopted by brands and agencies as part of their efforts to improve the effectiveness of media and marketing strategies. “What Gen AI does is helps us query performance both from a creative and media perspective at the same time,” Liz Rutgersson, [...]

MARCO ISLAND, FL — After a few years in which the rise of ad blockers and subscription content reframed advertising as intrusive, the digital ad industry's umbrella body is coming out batting for the ad-supported internet. The IAB just released The Free and Open Ad-Supported Internet: Consumers, Content, and Assessing the Data Value Exchange, a research piece which surveyed over 1,500 [...]

MARCO ISLAND, FL – Streaming services have given consumers more control over the television viewing experience, and that engagement is translating into better performance for advertisers. Marketers are gaining the ability to attain broader reach even as their audience targeting improves. “We're seeing better targetability from streaming. It's no longer just an addressable product. It's a real reach driver,” Mike Law, [...]