Recent Videos

 

GroupM Assembles Industry To Innovate New TV Ad Formats

LAS VEGAS — In an era where streaming is surging, the need to revolutionize ad formats for the digital living room is more critical than ever. So GroupM recently formed an Ad Innovation Accelerator program. BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join the working group, which GroupM said will "strategize and create scalable ad formats that are designed to [...]

 
 

Mars Imagines Life After Cookies, Solved By AI

LAS VEGAS — As a confectioner, Mars doesn't necessarily want to quit on cookies - at least, not the kind you can eat. But digital cookies, the traditional identifiers used to profile audiences, are being deprecated nonetheless. For advertisers like Ron Amram, Sr. Director, Global Media at Mars, that poses a challenge. But, in this video interview with Beet.TV, Amram suggests that AI [...]

 
 

CTV Must Find Right Balance in Data-Sharing with Marketers: Kinesso’s Jean Fitzpatrick

SANTA MONICA, CA – Connected television is rooted in an ad-free experience, but that’s changing as popular services such as Netflix, Disney+ and Amazon Prime Video offer ad-supported tiers. Because CTV is digitized, it can more readily adopt automated buying and selling of advertising. “CTV has a big opportunity to learn from the programmatic landscape as it was developed. That landscape [...]

 
 

At The Foothills Of Creative Destruction: Sorrell’s Five AI Trends

LAS VEGAS — At CES 2024, artificial intelligence was, of course, on the lips of most attendees. For Sir Martin Sorrell, the leading advertising industry figure who is Executive Chairman, S4 Capital, AI has much potential in advertising. In this video interview with Beet.TV, Sorrell says he sees a technology that will be a double-edged sword, bringing both efficiency and job destruction. Five [...]

 
 

Local Advertisers Are Getting Data-Savvy: Ampersand’s Herbstman

National brands may have been first to embrace the new art and science of data-driven TV advertising. But local peers are getting in on the action, too. In this video interview with Beet.TV, Rachel Herbstman, VP, Data Innovation, Ampersand, explains what is happening. Pioneering a data-centric approach "In the past, they weren't as data-centric as the national space. But now, they are really being [...]

 
 

Creative Is The New KPI: XR’s Kinsella On Rebranding & Rebooting

LAS VEGAS — Extreme Reach's eye-catching rebrand as "XR" has been making waves. But it isn't just the company's new name that is being talked-about, it is also the names XR is bringing in to the company. Jo Kinsella, the former Innovid/TVSquared executive, has been brought in as Global President of SourceXR. In this video interview with Mike Shields Beet.TV, Kinsella outlines the [...]

 
 

Cost-Benefit Analysis Unlocks TV Ad Strategies: Yahoo’s Beau Ordemann

SANTA MONICA, CA – Marketers and media buyers that are weighing the best ways to reach television audiences most effectively are smart to conduct a cost-benefit analysis of their media plans. This process is especially important when making the transition from traditional insertion orders to automated transactions on programmatic platforms. “The marketer wants to understand: ‘if I'm going to increase some [...]

 
 

After Sale To Omnicom, Flywheel Sees ‘Holy Grail’ For Retail Media

LAS VEGAS — Fresh from getting acquired by a major ad agency group for $835 million, Duncan Painter, CEO, Flywheel Digital is understandably bullish about the future of retail media. Flywheel helps buying of ads across Amazon Advertising, Walmart Connect, Instacart, Kroger, Home Depot and Criteo. Omnicom said in October it would buy the company from Ascential, saying: "With a workforce of more [...]

 
 

Breast Cancer Is Life-Changing, And There Is Hope: Arena Group’s Katie Kulik in Conversation with Adobe’s Denise Colella

SANTA MONICA, CA – American Cancer Society data indicate that the death rates from breast cancer fell 40% between 1989 and 2016, a decline that’s partly attributed to early detection. The trend is encouraging, but it’s not necessarily comforting for anyone who has been diagnosed with breast cancer. For media professionals Katie Kulik and Denise Colella, the effect was profound personally [...]

 
 

Data Clean Rooms & Audience Graph Are Powerful for Brands: Disney’s Dana McGraw

SANTA MONICA, CA – Disney in January for the first time will host its yearly Global Tech & Data Showcase as a live event at CES, the hugely attended consumer electronics exhibition in Las Vegas. The media giant has built an audience graph that can be matched through a data clean room with customer information of advertisers for advanced audience [...]

 
 

After Digital Turbulence, TV Poised To Offer Rich Marketer Capabilities

It used to be the other way around - TV had little ability to target viewers, while online channels could super-target users. But, amid a turbulent period that limits digital's capabilities, connected TV is poised to make a strong offering. That is according to Chris LoRusso, Chief Business Officer, OpenAP, the outfit formed by US TV networks to better offer data-driven ad [...]

 
 

AI Has Key Role at Crossroads of Ad Creative & Media: Clinch’s Oz Etzioni

SANTA MONICA, CA – Marketers that are working on automating the processes to bring together the creative parts of an advertisement based on a specific audience likely will rely on artificial intelligence technology. The goal is to free people’s time to work on more creative tasks. “Gen AI helps us to take all those tedious tasks and let the machine run [...]

 
 

Albertsons Takes On Criteo Tech To Enhance Offering In ‘Amazing 2024’ For Retail Media

LAS VEGAS -- Two of the big companies in the retail media space are partnering to enhance their opportunity. Albertsons Media Collective, the retail media arm of the Albertsons grocery store chain, is hooking up with Criteo, a commerce media enablement vendor. In this video interview with Jon Watts for Beet.TV, Brian Gleason, Global Chief Revenue Officer, Criteo, describes the arrangement. Connecting commerce Albertsons [...]

 
 

Ad Market Is Soft While Brands Want Flexibility: Initiative’s Maureen Bosetti

SANTA MONICA, CA – Economic uncertainty has led some advertisers to tighten their belts and find ways to get the most out of their media dollars. While there are differences among a variety of industries, marketers also are looking for greater flexibility. “Right now, it is a soft marketplace. There's a bit of a conservativeness, I would say, in terms of [...]

 
 

Vevo Aims To Help Advertisers Understand Its Enormous Footprint

LONDON, UK — When you offer your content across a huge swathe of platforms, how do you help your advertisers understand your offering? Richard Brant, Sr. Director, Advanced TV, UK & International, Vevo, acknowledges: "That's one of our biggest challenges." Speaking to me at Looking Ahead: TV in Europe 2025, a Beet.TV Leadership Summit, presented by Magnite & Publica, Brant explains how [...]

 
 

Media Collaboration Makes Ad Market More Holistic: Spark Foundry’s Lisa Giacosa

SANTA MONICA, CA – Consumers are dividing their time among a wider range of media channels and connected devices such as smart TVs, challenging advertisers to better understand how they’re reaching current and prospective customers. Fortunately, the media, marketing and adtech industries are working together on solutions. “We're finally seeing that collaboration really come to light,” Lisa Giacosa, chief investment officer [...]

 
 

Disney+’s ‘Mindful’ International Ads Sold Out At Launch: Armstrong

LONDON, UK — Eleven months after it launched an ad-supported tier in the US, Disney did the same across Canada and Europe. A mere five weeks after that launch, speaking to me at The Future Of Television Advertising Global conference in London, Deborah Armstrong, SVP, Media Sales & Brand Partnerships, The Walt Disney Company, gave a progress update. Delivering Value with Disney+ "We launched [...]

 
 

Accurate Consumer Identifiers Underpin Ad Targeting: Paramount’s Travis Scoles

SANTA MONICA, CA – Google last week moved ahead with its long-running plan to get rid of user-tracking cookies from its popular Chrome web browser. The limited test to restrict cookies for 1% of Chrome users is another reminder that advertisers need accurate audience identifiers to improve their targeting – especially as television becomes more digitized. “Identity has long been one [...]

 
 

Joanna O’Connell Named Chief Intelligence Officer at Omnicom Media Group

LAS VEGAS – Omnicom Media Group named Joanna O’Connell to the newly created role of chief intelligence officer, North America, where she will oversee the media agency’s team that provides actionable insights to advertisers. “With her two decades of experience in helping brands understand, manage and monetize the next new thing, Joanna is singularly qualified to the task of uncovering and [...]

 
 

Brightline Going Global With Interactive TV Ads In 2024

LONDON, UK — In discussions about how digitally-infused connected TV ads should feel and function, many have settled on the idea that they should mimic the traditional TV experience, with back-to-back 15- or 30-second ads. Michael Bologna doesn't think that's going to cut it. Bologna is Chief Accelerator, Brightline, a company offering interactive, dynamic and shoppable ad formats that realize the 90s' [...]