Robert Andrews

For a business that moves so quickly these days, some things sure do go slowly. Case in point – AppNexus’ rebooted demand-side platform (DSP). A whopping four years in the making, the ad-tech company finally unveiled the “AppNexus Programmable Platform” (APP) this week. But, in this video interview with Beet.TV, CEO Brian O’Kelley says he thinks […]

If you believe certain commentators, television is “dead”, it’s “dying” or the cable cord is being cut at a precipitous pace. Truth is, says Kevin O’Reilly, whilst TV is changing, the medium will remain the dominant influence channel for a good few years. That’s why O’Reilly is chief technology officer at TVSquared, a company helping […]

In the new age of online advertising, more and more formats offer larger and longer creative deliveries to audiences. But that doesn’t mean advertisers should ram messages down users’ throats. In this video interview with Beet.TV, one ad exec offering so-called “high-impact” formats says they need to be more responsible than that. “High-impact might be […]

MIAMI – It is best known for popularizing the “outstream” ads that allow online publishers to break out of the need to have video content against which to place video ads. But now Teads wants to break out of another box – its own. Whilst the ad-tech vendor famously allowed publishers to place video ads between […]

Amazon may have cornered mindshare for cloud services these last few years. But, all the while, Google has been making some heavy investments in its cloud infrastructure, too. Lately, that infrastructure seems to have been bearing fruit, with many of Google’s hardware products trading off AI features that depend on Google Cloud. But devices are […]

Over the last few years, the advertising, technology and media sectors have all scrambled to adopt a strategy they call “mobile-first”. But that is a device-centric strategy in a world that many now see becoming increasingly device-agnostic, as more people experience more content across a range of gadgets and screens. For Harsh Kapadia, the group director […]

The social network invented by a computer science drop-out may look like the same white-and-blue product to all of its two billion users. After all, Facebook is a platform. But that doesn’t mean Facebook cannot also be the place where creative messaging can thrive. Whilst the company operates as a self-service ad platform, it is also […]

“Unlimited” creativity is on offer to advertisers reaching consumers through mobile – but agencies must first restructure to better make assets for what is a new and unique screen. That is according to one ad planner in an effort to enhance ad production for mobile and social environments. In this video interview with Beet.TV, Ogilvy USA […]

Advertisers felt like they got good at Facebook some time ago. But, at the world’s largest ad agency holding group, most of that expertise was concentrated amongst the buyers of ad space. That’s why WPP saw the need to tool-up Facebook savvy amongst the people actually tasked with creating ads for that inventory. Together with […]

Even as it continues trying to sooth concerns in the disrupted newspaper industry, Google this week showed its intentions in the emerging field of digital TV ad sales. At its Partner Leadership Summit, Google announced a host of new TV advertising products inside DoubleClick for Publishers. in this video interview with Beet.TV, Google’s Shane Peros brought […]

Not that Netflix is open to advertisers yet – but, if it ever is, those advertisers may credit 2017 as the year when the building blocks of third-party Netflix measurement were put in place. Nielsen just switched on measurement for 13,000 streaming Netflix shows using TV-style ratings based on age and gender – the same […]

At this point in the evolution of Facebook advertising, many brands may think they are doing a good job. But the opportunities on offer don’t start and end with the tools brands think are available – the possibilities may be greater than that. Case in point is Harsh Kapadia. The group director of WPP creative agency […]

Facebook may now be one of the biggest single spending destinations for the biggest ad agency holding group on the planet – but that doesn’t mean things have always been rosy from WPP’s point of view. CEO Sir Martin Sorrell has often questioned some of the social network’s ad pricing mechanisms, and WPP has called […]

It is the Big Daddy of the ecommerce world and sometimes seemed to have dominated the consumer sales channel even for big brands. But Amazon is a force that can be competed against if retailers come together and get smarter with their data. That is according to one ad-tech chief hoping to leverage data scale […]

When was the last time you enjoyed watching a 30-second TV commercial in your Facebook newsfeed? Probably never. So why do so many advertisers still jam ads built for an old medium in to the new one? That is the question Facebook and WPP’s creative agencies have been working on, in a Creative Ambassadors Program […]

Advertisers should open their mind to the possibilities of mobile marketing that have little to do with standard ad units or the world of digital advertising as we have come to know it. That is the message to ad agencies from one woman leading creative industry engagement for Facebook’s Instagram. “It’s all about being agile, […]

ORLANDO — Digital channels have historically been seen as the place to execute performance ad campaigns – highly targeting, highly effective and geared highly toward measuring near-term impacts like clicks or sales. Now brands are also increasingly hoping to use digital to place top-of-the-marketing-funnel awareness campaigns. Tracking the effect of such campaigns has traditionally been […]

We are now two years out from when Facebook launched its Live broadcasting product. To put that in context, it took years for television advertisers to break out of simply running radio commercials, years for filmmakers to realize the medium could host more than just recorded stage plays. So, for a medium that is just […]

Most histories document a 2005 start date, but, to its current CEO, 2007 was the year Criteo really got going. Eric Eichmann’s milestone means the much-talked-about advertising technology company is now celebrating its tenth year. During that time, Criteo raised $250m from an IPO that valued it at $800m and courted attention for popularising the […]

We are in a world with more options for consuming video than ever before, from Hollywood-sized productions to shoestring YouTube uploads. But, if you are an advertiser, nothing beats the power wielded by premium video, according to one man representing the interests of big TV companies. “There are platforms and all sorts of conduits that […]