Posts by Robert Andrews
Robert Andrews
Robert was senior editor, international, at paidContent and GigaOM, where he reported and analysed innovation and strategy at the collision of technology and media. According to The Independent newspaper: "With the media industry in strategic turmoil, Andrews' insights are seen by many key players as essential reading." Robert has previously worked with BBC News, Wired News, Econsultancy and Journalism.co.uk, has taught online journalism and helps companies benefit from online editorial opportunities.

Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli

AUSTIN — Media agency Horizon Media doesn’t think true programmatic ad buying is coming to television any time soon – but that isn’t stopping it from trying out some of programmatic’s techniques to understand ad targeting better nevertheless. Horizon Media national TV SVP David Campanelli tells Beet.TV the company is using…

The Economist Shakes Up The White Paper: Sukacheva

AUSTIN — Over the years, when most people have talked about The Economist’s online strategy, discussion has centered around its access model. Right now, that is three free articles a week – but this is not the only horse the publisher has in the race. The Economist Intelligence Unit (EIU) is also…

Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO

AUSTIN — The online advertising world is fast moving from the medium screen to the small one. As it does, it can nevertheless recapture some of the advertising benefits boasted by the TV before them, says a mobile ad tech boss. “Mobile is now the first screen,” Opera Mediaworks CEO Mahi de…

AOL CEO Armstrong Looks Ahead to a Consumer-Centric Economy

If you heard the economy was about to go in to “reverse”, you would probably be pretty worried. But consumers should actually welcome the coming era with open arms, according to AOL CEO Tim Armstrong – for, what he dubs “the reverse economy” will leave them richer. “Corporations make a tremendous amount…

Can The HuffPost Show Fill Colbert’s Gap, All The Way To Cable?

AUSTIN — With two of broadcast TV’s satirical news-meisters heading to pastures new this year, is online video yet in a position to move in and occupy the space? We may find out on April 3. That’s when Huffington Post launches The HuffPost Show – but, in time, the online media brand wants to get its shows on…

Viewable Ads Are Up By 30%: GroupM’s Montgomery

AUSTIN — If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to be viewed by human users. Since then, industry bodies have taken great strides to iron out the problem, whilst ad tech vendors are selling ad…

FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

AUSTIN — Comcast-owned ad tech platform FreeWheel is plugging video ad tech peer Videology in to its platform, to help advertisers buy programmatically through its FourFronts program, an extension of its private marketplace. FourFronts enables marketers and agencies to reserve video inventory with publishers via FreeWheel. “We see it as very important with the…

GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV

AUSTIN — Many digital media executives expect it is only a matter of time before “programmatic” advertising – the collection of techniques which automate online ad-buying and which has taken hold in the display ad world – will work its magic on television. Indeed, many tech and data vendors are already…