Netherlands Leads The World On Unified Video Measurement: Kantar Media’s Brown

The US is lagging behind in efforts to create a unified currency for measuring TV and video consumption across platforms – but only because the size of the business there makes it a juggernaut that is difficult to push. That is the viewpoint of one media measurement chief who has a great global overview of the worldwide pace […]

 
 

Netflix Boom Give Advertisers An Audience Blindspot: Turner’s Shimmel

It added another 1.93mn US subscribers in the last quarter alone, and expects to hit around 50mn in the States by the time winter is over. Netflix is a TV success story. But the growing popularity of a subscription-driven, ad-free service that keeps its viewing data under lock and key is also bad news for advertisers. Turner chief research […]

 
 

AppNexus’ Rubenstein: Machine Learning Enhances Ads

Machine learning is emerging, alongside artificial intelligence, as one of the tech trends of 2017. But one advertising technology provider says earlier investments in the technology are now bearing fruit. Asked about his company’s commitment to machine learning, AppNexus president Michael Rubenstein tells Beet.TV, in this video interview: “We’ve made deep, deep investments at AppNexus over […]

 
 

Hearst’s Young Wants More From Facebook’s Platform Power

HOLLYWOOD — Media companies may be seen as giving away their precious content and audiences to social network platforms – but the tension between content and distribution is really as old as the hills. That’s according to a media executive who has seen the evolution of the relationship over the broad sweep of time. “A number […]

 
 

GroupM’s Viewability Demands Based On TV, Barone Says

HOLLYWOOD, Fl — It is now 12 months and one day since GroupM announced it would only buy online ads that it could be proved would be viewed by human consumers – a “100% viewability” demand that has caused some publishers anxiety. So, why did the media agency make the switch. In this video interview with […]

 
 

Ziff Davis Uses Video To Profit From Facebook, CEO Shah explains

HOLLYWOOD, Florida — The company which publishes IGN, AskMen and PC Magazine is eager to distribute more video through social networks, seeing them represent inventory to carry TV-style ads. That is according to Ziff Davis CEO Vivek Shah. In this video interview with Beet.TV, Shah says Ziff Davis is making videos for Facebook that carry sponsor […]

 
 

Bloomberg Finds Upside With Few Cable Carriage Agreements

In the previous media era, a TV broadcaster’s fortunes were defined by carriage agreements with cable operators, and the ads sold over those channels. But, in the new world, those agreements are actually a brake on digital expansion that can bring new revenue from over-the-top video. That is according to the man holding the purse strings for business […]

 
 

Publishers Should Make Ad Targeting Clear To Users: Neustar’s Burr

HOLLYWOOD, Fl — It just wangled a big fine out of TV maker Vizio for collecting millions of viewers’ viewing histories without consent. Now the US Federal Trade Commission (FTC) wants to ensure all consumers know plenty more about how their data is being used. The FTC just published a staff report on how publishers track and […]

 
 

Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein

It is now nine months since a Digital Content Next analysis first showed that Google and Facebook were gobbling an extraordinary 90% of all new digital ad dollars. The figure wasn’t out on its own. It was one approximated by a Morgan Stanley analysis. Together, they have scared the publishing industry. AppNexus, an alternative advertising network operator, says […]

 
 

Universal ID Doesn’t Stop At Marketing: Neustar’s Achanta

HOLLYWOOD — Advertisers are grappling to develop single profiles that can read and understand their audiences across multiple devices and in a diverse range of contexts. But the same technology has application outside of just marketing. That is according to an executive from one vendor helping brands to develop just such a “universal ID”. “(Brands) have a great story […]

 
 

David Moore Sees Xaxis’ Future In [m]Platform

HOLLYWOOD, Fl — If you missed the announcement in November, you may not know that another ad agency holding group has enacted another reorganization aimed at making business more client-centric and function-driven. GroupM launched [m]Platform, a “suite” that comprises data analytics, audience insights, data scientists, technologists from across other GroupM divisions, and in to it wrapped Xaxis, its […]

 
 

Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek

HOLLYWOOD — Publishers have eagerly embraced a technology which allows them to call on multiple ad buyer demand sources simultaneously to achieve higher bids – now they must carefully scrutinize the next iteration of the tech. That is according to a man who is surely the only executive out there with the title “VP of global automated monetization”. “Almost […]

 
 

4As’ Chief Sees New Creative Era For ‘Beaten-Up’ Agencies

HOLLYWOOD — After being “beaten up” by ruinous, fraudulent and overly straitjacketing ad-tech practices, a new consensus has emerged between ad agencies and other parts of the value chain, beginning a new era of creativity. That’s according to the woman who runs the body representing advertising agencies in the US. “We’re in a really good place […]

 
 

Header 2.0 Puts Publishers Choice On The Server, Gardner Says

HOLLYWOOD — In the new programmatic buzzword of “header bidding”, publishers no longer have to run auctions for ad buys sequentially; they can audition multiple demand sources simultaneously, to get the highest price. The practice has been around a few years, but spent 2016 bedding in. In 2017, however, header bidding is changing. No longer confined […]

 
 

Storyful Spots Fake News For Brands

Storyful may be best known as a service mixing technology and editors to help news organization verify genuine online video from the fake stuff. But now the outfit, acquired by News Corp in 2013, is also turning its expertise toward brand content. Storyful these days doesn’t just help news orgs – it also helps advertisers and […]

 
 

News Corp’s Storyful Unpacks Its Newsroom For Brands

News Corp’s social media news agency Storyful may have started out life validating user-uploaded news content for news publishers. But that doesn’t mean advertisers, too, cannot benefit from the Dublin-born company’s efforts. Two years ago, Storyful opened up the same offering – verifying, validating and licensing user content – for re-use by brands and their agencies. […]

 
 

Next in Sports TV: Turner Has Massive Audience Watching Video Game Matches

HOLLYWOOD, Florida — If you thought the Super Bowl was the place advertisers can make the biggest impact with sports viewers, it may be time to step in to the 21st Century. Right now, hundreds of thousands of consumers around the world are watching each other play video games. And those broadcasts are proving to be […]

 
 

Time Inc.’s Hammerman Blends Human Ad Sales With Self-Serve Automation

HOLLYWOOD, Florida — Magazine and digital publisher Time Inc is shooting toward a future where it can sell across the spectrum – from high-touch, human sales, to automated online transactions. Now the outfit is bolstering that last part, by making an acquisition which will put more of the automation power in the hands of its ad […]

 
 

IAB Chair Jim Norton Wants To Clean Up Fakes And Frauds

HOLLYWOOD, FL — The ad-tech sector must do more to clamp down on a wave of “fake news” and ad fraud that is threatening both publishers and advertisers. That is according to the new chair of the US branch of the Interactive Advertising Bureau (IAB). Jim Norton was elected to the post this week in the organization […]

 
 

Header Bidding Moves To Server In AppNexus, Index Exchange Partnership

HOLLYWOOD BEACH, FL  — An expanded partnership between programmatic ad-tech firm AppNexus and exchange Index Exchange is one of the moves already changing the nature of ad trading’s so-called “header bidding” technique. The pair announced they have worked to produce tight technical integrations for server-to-server header bidding. “Header bidding” is a technique that has only recently grown up, in which […]

 
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