Posts by Robert Andrews
Robert Andrews
Robert was senior editor, international, at paidContent and GigaOM, where he reported and analysed innovation and strategy at the collision of technology and media. According to The Independent newspaper: "With the media industry in strategic turmoil, Andrews' insights are seen by many key players as essential reading." Robert has previously worked with BBC News, Wired News, Econsultancy and Journalism.co.uk, has taught online journalism and helps companies benefit from online editorial opportunities.

4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

CHICAGO — The latest incarnation of a leading TV-synced online ads enabler is coming in to focus, with the announcement, by ad data company 4C Insights, that it has raised funds to acquire Teletrax, aiming to beef up its activities in social and TV advertising. “We’re playing aggressively in the decisioning process…

Hearst CEO Swartz’ Career Advice: Follow Your Passion To The Top

Steven R. Swartz isn’t the only business reporter to make it big on the business side of reporting. Sequoia venture capitalist Michael Moritz wrote for Time magazine before making tech investments, for example. But he is one of the few to have risen to the very top of the company…

Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

CANNES — So-called “addressable TV”, in which TV sets can now speak back to broadcasters, are tantalizing with the promise of household-level ad targeting. But addressable TV is not just about more refined TV targeting – the device in the living room is one platform that will feed in signals to an…

WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly

It was a WPP agency that devised The Financial Times’ once-famous marketing slogan, “No FT, no comment.” So, what does WPP CEO Sir Martin Sorrell think of Pearson’s sale of its newspaper to Japan’s Nikkei for £844m ($1.3bn) this week? Speaking with Beet.TV in this video interview, Sorrell urges Nikkei to thaw…

Addressable TV Can Unleash TV Ad Creativity

CANNES — The $72 billion US TV advertising industry is premised on making 30-second spots that target consumers. Imagine what happens when TV sets give advertisers the cues they need to target customers individually. Michael Bologna, president of GroupM’s Modi Media division, which is working on just that proposition, says…

The Future Is The Vast, Unconnected World: Facebook’s Everson

These days, Pets.com is part of internet folklore – an early dot.com juggernaut that, in its mission to sell pet supplies direct to consumers, burned bright, launching in August 1998 and going from an IPO to liquidation in 268 days. Carolyn Everson remembers the site with horror, too – but, for different reasons. Everson says the…

The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb

CANNES — After “programmatic” methods of refining and automating the planning and buying of digital display ads took off, many are wondering when the same technology will get traction in the TV world. But that’s the wrong question to ask, according to GroupM global chairman Irwin Gotlieb. He says the same approaches…

Time Inc. CEO Ripp Sees Media Future ‘All Up For Grabs’

CANNES – Joe Ripp has seen about as many incarnations of Time Inc. as there have been in the digital era. Joining in 1985 as an assistant comptroller, he eventually became SVP, CFO treasurer of the company in 1993 and, a few years later, served a AOL vice-chairman until 2004….

Ad Agencies Will Have Renaissance Amid Math And Magic: iHeartRadio’s Pittman

CANNES  — Over the last year, with more brands embracing ad tech platforms to undertake advertising activity themselves, and as more top-tier brands put their agency accounts back out to review, many have begun to wonder – is the ad agency over? But Bob Pittman doesn’t see it that way. Pittman, who oversaw…

Brand Agency Reviews Should Not Be Spreadsheet Exercises: GroupM’s Proctor

CANNES — The fact that many the world’s biggest brands recently started to review their long-held agency relations, putting them out to tender once again, is making agencies nervous but will refocus their minds on results, according to one agency boss. Adweek reports, in the last six months, as advertising technology opportunities swirl…