Posts by Robert Andrews
Robert Andrews
Robert was senior editor, international, at paidContent and GigaOM, where he reported and analysed innovation and strategy at the collision of technology and media. According to The Independent newspaper: "With the media industry in strategic turmoil, Andrews' insights are seen by many key players as essential reading." Robert has previously worked with BBC News, Wired News, Econsultancy and Journalism.co.uk, has taught online journalism and helps companies benefit from online editorial opportunities.

Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

Brands need to mimic the characteristics of millennial-age consumers to curry their favor, according to research, The Reset Generation, conducted by media agency IPG’s Initiative group. “Their expectations of brands are what they think people expect of them,” says Initiative’s US chief strategy officer Sarah Power. “They’re comfortable with brands…

Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

Yahoo has bought itself a role in the advertising ecosystem that comes after the desktop web by acquiring mobile analytics firm Flurry last week. That’s the assessment of one cross-platform video ad tech vendor CEO. “A media company that was based on the web is now struggling getting in to…

Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over the TV ad tech revolution at Cannes Lions with Beet.TV He is interviewed on stage by digital media investment banker Terence Kwaja. In this AdAge article, Morgan concludes channel fragmentation, a desire for accountability and digital envy are…

Rightster Rolls Up Base79, Viral Spiral For MCN Scale

LONDON –  He told us he would buy companies – and today that guidance came to pass. Charlie Muirhead’s Rightster is taking a big step to consolidate the video ecosystem by buying two of its biggest protagonists. Eight months after going public to raise £22.4m, the firm is acquiring viral video management…

Mobile Ads Must Be More Interactive: MediaCom’s Phillips

CANNES, France — Ads on a mobile phone have to pull off the twin feats of being both smaller and more engaging than their desktop forebears. MediaCom’s global media head Ben Phillips tells Beet.TV mobile ad formats have moved on significantly over the last decade: “We’re seeing a lot more…

Mindshare’s Johnston: Real-Time Marketing Beast Must Be Fed

CANNES, France — Real-time marketing campaigns like those now being executed during the World Cup are now a mature opportunity; next, they must become a regular fixture, says one agency unit online boss. “There’s been a year or two of euphoria over it – Super Bowl, Oreos, these things,” Mindshare…

This Is The Year Of Real-Time Data: Mindshare’s Bitterman

CANNES, France — Forgive him if you think “the year of real-time marketing” was 2013, when Oreo dunked in the dark - but Mindshare’s north America strategy chief thinks 2014 is the real deal. “Real-time has been about owned and earned,” Jordan Bitterman tells Beet.TV. “Tent-pole events like the Superbowl –…

Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool

CANNES, France — The blurring of editorial and advertising remains a hot topic. Now that implementations are commonplace, the opportunity needs to scale up to become easily repeatable, just like conventional ad formats. “Native is growing up,” says industry news site Digiday‘s editor-in-chief Brian Morrissey. “Custom things don’t scale. Advertising…

TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

CANNES, France — How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue to be disrupted? The incumbent TV industry remains in a strong position, a Beet.TV panel heard. “There’s been a sea-change in the attitudes but, more importantly, the confidence…

Mondelēz’s Bough Worried About Open Exchange Neutrality

CANNES, France — What are the pros and cons of scale and consolidation when it comes to programmatic advertising technology? One major marketing figure is worried about the possible effects. “The thing that concerns me the most as we go in to programmatic is the neutrality of exchanges,” Mondelēz International’s VP of global…