Video advertising solution provider YuMe has launched ACE for Publishers 4.0, a video ad management suite intended for publishers to execute video advertising with minimal expertise.
Discovery Communication's acquisition of San Francisico-based video Web studio Revision3, which was announced early last month, has closed.
PARIS — French premium channel Canal+ is exploring a range of second-screen applications and opportunities for its news, entertainment and scripted programming, the network's Fabienne Fourquet, Director of New Content, tells Beet.TV in this video interview.
PARIS — Appointment viewing is a thing of the past and advertising will move to more blended pricing models, says Doug Scott, President of Ogilvy Entertainment, in an exclusive interview with Beet.TV on Monday.
LONDON — Global media agency StarcomMediaVest SMG is slated to go live shortly with a smart TV campaign for its car client Honda to take advantage of the connected TV capabilities of the Xbox, the agency's Oliver Newton, Head of Strategic Partnerships, tells Beet.TV in this interview.
PARIS — Branded entertainment is driving customer acquisition for American Express via its Unstaged concert series, says Mark Beeching, Worldwide Chief Creative and Strategy Officer at Digitas, the digtal agency for American Express, in this interview with Beet.TV
Discovery Communications has officially accquired web TV network, Revision 3. The online video service may soon dictate part of the channel’s analogue content, depending on show and audiences says its digital chief officer, J.B. Perret, in this interview with Beet.TV
MTV's new digital strategy, 'Storytelling Without Borders,' is now allowing fans greater engagement with their favorite shows, off-season, says its GM for digital media, Kristin Frank, in this video interview with Beet.TV
When season one of MTV’s hit show Teen Wolf’s fanbase grew to almost one million, MTV’s marketing team decided to give the captive online audience a nudge in the right direction, with a digital ‘bridge’ strategy, says its Executive VP for Marketing and Multiplatform Creative, Tina Exarhos, in this interview…
LONDON – Whilst consumers are watching increasing amounts of video across multiple digital devices, publishers and advertisers are faced with extraordinary challenges in serving content and advertising effectively.