Half of The Wall Street Journal’s video views are coming sites other than its own says Alisa Bowen, General Manager for the paper’s digital network, in this interview with Beet.TV
Syndicating video content to sites such as Apple TV, AOL On/5Min and YouTube is an important part of the growth strategy, she explains.
The WSJ Digital Network, which comprises of MarketWatch, Barron’s Online, SmartMoney Online, All Things Digital, FINS and The Wall Street Journal Online, produces over 1,100 short-form video clips per month.
The pubisher is launching a new video app in “a few days” she discloses in this interview.
In this video she explains the paper’s digital growth strategy and the relationship between print and digital subscriptions, in relation to revenue.