AOL’s Original Video Slate Sold to GroupM for Canada, Digitas Re-up’s

Marking the  international the expansion of advertising for its slate of original video shows, GroupM, the media agency umbrella for WPP, has bought the entire slate of shows plus the Makers series about women. Last night at the AOL NewFront event, we spoke with Jack Bamberger, Head of Agency and Industry Relations at AOL, about […]

 
 

Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

SAN FRANCISCO — These are heady days when an advertiser starts making TV shows to sell ads – but they are headier still when they plan to sell those ads programmatically. In February, Group M announced it will co-produce a sport documentary series, My Side Of The Sky, with Hulu. “There’s not enough good content […]

 
 

Rob Norman on Programmatic Online Video: More Inventory Needed

VIEQUES, PR — The massive reach of YouTube has drawn in a new range of advertisers to sight, sound and motion for the first time due in part to the site’s audience composition, says Rob Norman, Chief Global Digital Officer, GroupM Worldwide, during a deep-dive interview about online video at the Beet.TV Executive Retreat. The YouTube […]

 
 

Mindshare NA CEO: Adaptive Marketing Key Focus for Agency

LAS VEGAS — As part of its focus on “adaptive marketing,” Mindshare has been on the hunt for technology firms to pair up with that can help it deliver content in real time for brands, says Colin Kinsella, CEO of Mindshare North America, in an interview with Beet.TV at CES. “We are investing in technology to […]

 
 

GroupM’s Gotlieb On Smart Cars’ ‘Space Race’ For Apple, Google

LAS VEGAS – In a world where mobile phones are replaced every two years or so, it’s frustrating that vehicles’ longer ownership terms make in-car entertainment systems dead-end and dead old. That’s why many auto makers, often accused of loading their dashes with old technology, are now turning their systems in to future-proof mobile mini-computers, […]

 
 

Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

Today, super-automated and -targeted ad buying dubbed “programmatic” is mostly  brought to bear on straightforward display ads in standard formats. So, with engaging new devices demanding new-wave interactive ad formats, will programmatic reach this new area? “Technology will catch up to the creative,” Real Media Group president Nicolle Pangis tells Beet.TV. “We’ve seen it in display, […]

 
 

WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

Automated advertising is about to be executed at some serious scale, after WPP this month announced it would merge its 24/7 Media unit’s collection of publisher-side technologies in to data stablemate Xaxis. “It puts us in some rare air – we are the largest programmatic and media platform,” Xaxis north America MD Brian Gleason tells Beet.TV. WPP merged […]

 
 

Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

LONDON — The rise of super-targeted “programmatic” online ad buying may be cast as the rise of “Maths Men” over “Mad Men” – but one ad exec says marketers should refocus on using the new wealth of numbers to tell traditional creative stories. “The language we’ve created for our industry is very difficult for most […]

 
 

Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

COLOGNE — It may be a global industry, but advertisers in the US and Europe exhibit different approaches to the programmatic, automated ad targeting prospect that is now revolutionizing video ad buying, says one company in the know. “In the US, it’s all about performance,” Mark Grether, COO of Group M’s in-house data targeting agency […]

 
 

Sorrell Sets WPP Target Of 45 Percent Digital Revenue

Over the last few years, we have observed as the big ad agencies have found a growing percentage of their revenue made up by two growth factors – digital and emerging global markets. Now WPP’s CEO Sir Martin Sorrell, becoming the latest LinkedIn influencers writer, is setting his target higher still: “Now we will accelerate […]

 
 

Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic

CANNES — WPP’s data-centric Xaxis division has tripled in size from around 100 staff to more than 300 in its first two years, and CEO Brian Lesser says that growth suggests the future scale of highly targeted online ad buying tactics many label “programmatic”. “Over the next three to five years, you will see that […]

 
 

Programmatic Buying is the “Biggest Push” at WPP, Christina Beaumier

Programmatic buying of media including display, video, radio and soon digital out-of-home, comprises the “biggest push” around media buying at WPP’s giant media agency GroupM, says Christina Beaumier, VP at GroupM’s Xaxis unit, in this interview with Beet.TV Beaumier explains how data around consumer behavior is driving effective media buying in real-time – and how […]

 
 

DATELINE LONDON: We Will Cover FT Media Summit This Week

LONDON – We delighted to be in town to cover the FT Digital Media Conference this week. Media luminaries to speak include Jeff Bewkes, CEO of Time Warner; WPP’s Sir Martin Sorrell; Thomas Rabe, CEO of Bertelsmann and several top media industry innovators. For an overview on the conference, we spoke with FT’s Media Editor […]

 
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