COLOGNE, Germany — Xaxis, the programmatic advertising unit of WPP, is the world’s largest programmatic platform, and it will transition to become a “media company,” says David Moore, who is both Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV
We interviewed him at DMEXCO earlier this week about the success of the company which is registering 20% year-over-year percent growth in billings. In the interview he rejects the expectations around transparency over pricing which he says is being driven by “interested parties.” And speaks about the significance of the company’s data management platform (DMP) which was recently launched.
This video is part of series of videos covering DMEXCO. Please find all of our interviews from the show right here. Beet.TV’s coverage of DMEXCO is sponsored by Videology.