Big Changes in the Values of Brands Powered by Geography and Technology, Sir Martin Sorrell

In the past 10 years, since the WPP-owned global brand consultancy Millward Brown has tracked the value of brands with its BRANDZ 100 rankings, there have been many changes.  Over that period, nearly half of the companies have changed.  This upheaval  has been powered by two major factors:  geography and technology innovation observes Sir Martin […]

 
 

WPP’s Sorrell Wants Nikkei To Make FT More Ad-Friendly

It was a WPP agency that devised The Financial Times’ once-famous marketing slogan, “No FT, no comment.” So, what does WPP CEO Sir Martin Sorrell think of Pearson’s sale of its newspaper to Japan’s Nikkei for £844m ($1.3bn) this week? Speaking with Beet.TV in this video interview, Sorrell urges Nikkei to thaw an approach to advertisers he […]

 
 

‘Under Siege’: Kawaja On How Mad Men Are Fighting Back

CANNES — It’s a mad, mad, mad, mad world if you’re an ad agency exec right now. On the one hand, you have a palette of unlimited possibility at your fingertips – on the other hand, so does everybody else. Renowned media and technology M&A advisor and banker Terence Kawaja of Luma Partners is releasing […]

 
 

WPP Launches Content Agency with Daily Mail and Snapchat

CANNES – WPP is “placing its bets” with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV  The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company announced this morning in Cannes. […]

 
 

Martin Sorrell’s ‘Near-Death Experience’ And Bouncing Back From Mistakes

When Martin Sorrell bought in to WPP in 1985, it was the start of a journey that would end up making the world’s largest advertising holding group. What most people probably don’t know, however, is that, along the way, Sorrell nearly made a very costly mistake. Asked by Beet.TV in this video interview to regale his biggest career setback, […]

 
 

Xaxis Deal ‘Critical’ To AppNexus’ Future: CEO O’Kelley

Last year’s deal in which WPP’s Xaxis programmatic unit divested its ad-serving technology to ad tech outfit AppNexus was forged in the snowy hills of the Swiss Alps. “For five years, we had a good relationship,” AppNexus CEO Brian O’Kelley tells Beet.TV in this video interview. “Last January in Davos, I found 15 minutes with […]

 
 

Sir Martin Sorrell on Transformation of Advertising and of WPP

What does a $31 billion market cap earn the world’s largest ad agency holding group? A status as amongst the most diversified and forward-thinking of communications agencies out there. When Sir Martin Sorrell took a controlling stake in what was then a shopping basket maker, Wire & Plastic Products, in 1985, little did most peers suspect […]

 
 

Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

Advertisers’ quest for buying only ads that can be viewed by human users may end up costing them more to advertise in the long run, says an influential digital advertising decision-maker. “If we work out the fraud and viewability issues, it’s going to have a constraining effect on inventory,” David J. Moore, President of WPP Digital […]

 
 

Making the “Media Revolution:” IPG’s Roth, WPP’s Sorrell, AOL’s Armstrong and GroupM’s Gotlieb

The role of the media agency is dramatically changing with entrance of “biased” tech companies, says Michael I. Roth, CEO of Interpublic Group. He says the role of the unbiased, “agnostic”  media agency is more important than ever. Sir Martin Sorrell, CEO of WPP, says that there will be an increasing “blurring of the lines” […]

 
 

MEC’s Digital Chief Reed: Storytelling First, Impressions Second

LAS VEGAS –  Big brands can buy paid impressions, but the value of marketing is found increasingly in storytelling —  by creating compelling content that connects with consumers, largely around a brand’s own property says Shenan Reed, president of digital at MEC, NA in this interview with Beet.TV She also explains the value of the […]

 
 

Sorrell’s Forecast: 2015 Will Be A Bit Better Than 2014

LAS VEGAS — Don’t go expecting any major bumps in the economic road in the year ahead. The CEO of the world’s biggest ad agency holding group, WPP, says 2015 will have a familiar look. “Overall, I see ’15 being slightly better than ’14,” Sir Martin Sorrell tells Beet.TV in this video interview. “This time […]

 
 

Mindshare’s Bitterman: “Inline Advertising” is the Next Big Thing

LAS VEGAS — Amazon has become a $1 billion advertising platform, but that’s just the beginning of e-commerce related digital advertising says Jordan Bitterman, Chief Strategist of Mindshare NA, in this interview with Beet.TV Coined recently as “inline” advertising, Bitterman sees big opportunities for publishers and brands around advertising that appears “inline” with consumer decisioning […]

 
 

WPP’s Sorrell Bets On Sports Value With Bruin Investments

LAS VEGAS – Advertising and communications agency holding group WPP’s CEO Sir Martin Sorrell says the company has invested in new sports marketing firm Bruin Sports Capital to unify its broad offering for a live sports entertainment industry that will continue to boom. “The rights prices around (global) sporting events …  have continued to rise… much […]

 
 

WPP’s Modi to Deliver “Addressable” TV Ads Programmatically with Videology

Modi, the recently launched advanced TV unit of WPP’s GroupM, is working with video adtech company Videology to deliver television advertising to specific cable and satellite users in real-time, using programmatic ad decisioning technology, explains Jamie Power, Senior Partner at Modi, in this interview with Beet.TV This new scenario will allow the agency to sell […]

 
 

WPP’s Sorrell: We Are a Content Company

Wikipedia may describe WPP as an “advertising and public relations company” – but CEO Sir Martin Sorrell has a much broader definition that that. Compelled by a muted ad outlook, the world’s largest ad company will go on investing in content makers and taking the opportunity to produce its own, he tells Beet.TV in this video […]

 
 

Martin Sorrell: Investment in AppNexus Allows WPP to Compete with Google and Facebook

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google’s DoubleClick and Facebook’s Atlas, says Sir Martin Sorrell, WPP chief executive, in this interview with Beet.TV  He says that Google and Facebook are “media owners” much as Disney or Viacom, and as such should […]

 
 

WPP’s David Moore: We Will Transition Xaxis into a “Media Company”

COLOGNE, Germany — Xaxis, the programmatic advertising unit of WPP, is the world’s largest programmatic platform, and it will transition to become a “media company,” says David Moore, who is both Chairman of Xaxis and President of WPP Digital, in this interview with Beet.TV We interviewed him at DMEXCO earlier this week about the success […]

 
 

JWT’s Branded Content Approach Starts with Participation

Branded content is not an “if” for marketers; it’s a must-have, says Eric Weisberg, Executive Creative Director at JWT, in an interview with Beet.TV. To be effective, branded programming needs to deliver on the right combination of entertainment and utility. As an example, he points to work that JWT did with Johnson and Johnson for […]

 
 

If “Content Is King,” then “Distribution is Queen” as Paid Media is Essential, Mindshare Entertainment Prez David Lang

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief Content Officer and President of the agency’s entertainment division,  in this interview with Beet.TV  On the subject of viral video hits and paid vs. earned, Lang stresses the importance of […]

 
 

Video Can Be More Than A Brand Medium: POSSIBLE’s Brown

LONDON — In advertising, video may have grown up as a display medium for brand advertisers – but it could be a direct response mechanism, says the EMEA CEO for digital agency POSSIBLE, a WPP unit. “Some of the great stuff being done today either talks about the human condition … and the other thing […]

 
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