video

LAS VEGAS — DASH by name, dash by nature? The draft international standard for MPEG-DASH, the video standard bringing higher-quality video and audio to digital media by using adaptive bitrate streaming, was first specced out in 2011. Now it is fast being adopted by big-name video server vendors. “We have been involved in DASH from the very […]

LAS VEGAS — Microsoft has used the NAB Show to announce it is expanding its video services suite, including a new video player that speaks fluent HTML5 as well as other standards. Azure Media Services is getting a new video player and transcoding that will take place in the cloud. “(Azure Media Player) does automatic device detection and […]

LAS VEGAS — The next-generation format for video compression has grown fast over the last couple of years, with adoption from names including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai. Support for live ad insertion, digital rights management and the HEVC standard was added recently, and European internet TV standard HbbTV just just moved up to version […]

Many advertisers don’t believe there is sufficient high-quality video content out there on which to advertise. So SpotXchange, an ad tech platform serving video advertisers, is offering to help publishers increase their video output, without having to produce video of their own. The company is connecting with VideoElephant of Dublin, a library of professionally-produced video material that […]

AUSTIN – Facebook wants to make a big splash in the world of video advertising. But failings in its offering mean it still has a way to go, according to a leading ad agency boss. “The advertiser is competing with the regular newsfeed and the rest of the user-generated newsfeed. It remains a challenging environment,” GroupM chief digital officer Rob Norman […]

The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is coming up on April 27 in New York. “The NewFronts are expanding to almost two full weeks,” says IAB president and CEO Randall Rothenberg, whose organization stages the event. “There is more interest […]

After originally being considered a last resort, so-called “programmatic” methods of trading online ad inventory are moving up publishers’ pecking order, according to one platform exec. “The traditional model is ‘let’s sell everything we can up-front through a direct sales model and then whatever’s left let’s push in to our SSP platform or exchange environments’,” SpotXchange platform SVP Sean Buckley tells Beet.TV. “Now we’re […]

For an ad tech industry used to talking so much about “data” these days, it may seem counterintuitive to suggest that there is insufficient data around. But that’s the reality when it comes to video, says one video ad tech exec. “There’s a paucity of data,” says Irfon Watkins, CEO and co-founder of Coull, a Bristol, UK-based company whose […]

FORT LAUDERDALE — What’s a magazine anymore? A video series, an app, or a cross-portfolio digital aggregation, according to publisher Time Inc’s video SVP JR McCabe. “I look at the portfolio as brands, not as magazines,” McCabe tells Beet.TV. Case in point is recently-launched Daily Cut, which scoops up video from across Time Inc titles. […]

FORT LAUDERDALE — Online video viewing that requires consumers log in is growing, now that TV Everywhere services have popularized the notion. That is according to video ad tech platform FreeWheel, which expects to observe growth in its upcoming Q4 video monetization report. FreeWheel’s business solutions GM James Rooke expects “continued growth in viewing taking place behind the authentication […]

FORT LAUDERDALE — What place creativity when ads can be scientifically created to match viewer emotions using all manner of data points? Eyeview, a vendor which helps personalize video ads according to targeting criteria, thinks the two disciplines connect. “For example, a retailer has 100,000 products in different locations, different prices,” says Eyeview CEO Oren […]

FORT LAUDERDALE — What works in online video advertising, and where is it going to work best? Emotional content, and on Facebook, according to one company which measures the virality of digital video spots. “This year, we think Facebook is going to be the big winner – Facebook is going to just explode in terms of […]

FORT LAUDERDALE — Viewers love TV, but they love watching TV on multiple device screens even more, says a video ad tech vendor targeting benefits form the consumer shift. “Consumers see TV as TV – an episode of Family Guy is an episode of Family Guy, regardless of where you watch it,” says video ad […]

FORT LAUDERDALE — Companies in the TV advertising business don’t need to adopt all of the so-called “programmatic” technologies vendors tout to benefit from some of their key efficiencies, says one such vendor in the chain. “You don’t have to have complete automation, dynamic ad insertion,” Adap,tv programmatic SVP Dan Ackerman tells Beet.TV in this panel […]

FORT LAUDERDALE — Advertisers like to talk about their search for “premium” ad inventory – the kind of places that only quality brands like to be seen. But is inventory really “premium” if hardly anyone sees it? “What defines premium is in the eye of the beholder,” says Irfon Watkins, CEO and co-founder of Coull, a Bristol, UK-based […]

FORT LAUDERDALE — Video ad tech vendor Teads is getting ad buyers buzzing with its new take on video ad formats – letting specialist text publishers insert auto-playing video ads between their paragraphs. But how successful can this model be when readers can simply scroll past the video ads to silence and hide them? “Our […]

FORT LAUDERDALE, Fl – Which way is the wind blowing in the “programmatic” ad space? Away from real-time bidding and toward private marketplaces, according to one leading light. The collection of techniques referred to as “programmatic” all essentially mean “automation” but, whilst the phenomenon began with allowing the real-time automation of ad buying and selling […]

LAS VEGAS — Networks technology vendor Ericsson has a conception of the media world in five years’ time. “The Networked Society… our vision for the year 2020 – everything that can benefit from connection to the internet will indeed will be connected,” Ericsson content delivery marketing head Lisa Skelton tells Beet.TV. “Of those 50bn connected devices, 15bn will, at […]

LAS VEGAS — Rights restrictions traditionally have made it a challenge for many a digital platform to grab content. But Diffusion Group senior analyst Joel Espelien says one TV content type is lagging behind the others. “We’ve seen the rise of entertainment programming making it on to multiple screens – but we didn’t really see that with sports,” he tells […]

LAS VEGAS — A digital media world in which TV manufacturers keep changing their underlying smart operating systems risks wrong-footing and frustrating content owners, says Ovum TV principal analyst Paul Jackson. “A number of manufacturers here have switched horses in terms of what their OS is going to be,” Jackson tells Beet.TV in this video […]