FORT LAUDERDALE — What’s a magazine anymore? A video series, an app, or a cross-portfolio digital aggregation, according to publisher Time Inc’s video SVP JR McCabe.
“I look at the portfolio as brands, not as magazines,” McCabe tells Beet.TV. Case in point is recently-launched Daily Cut, which scoops up video from across Time Inc titles.
Time Inc produced 8,000 original videos in 2014 – McCabe expects to hit 10,000 in 2015, and expects Daily Cut to become a service, as well as a destination: “You can look at us having the Daily Cut across our brands, to unify the viewing experience, and each brand inside our portfolio can customize it to their needs.”
“There’s a huge business opportunity for us to launch (products) from where we currently exist, despite the challenges that have been documented in print.”
McCabe repeated Time Inc’s recent milestone: “In November of 2014, we topped 107m digital consumers vs 104m in print.”
McCabe was interviewed at Beet.TV’s executive retreat by Beet.TV Hulu ad sales SVP Peter Naylor.