The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is coming up on April 27 in New York.
“The NewFronts are expanding to almost two full weeks,” says IAB president and CEO Randall Rothenberg, whose organization stages the event. “There is more interest than we can contain in the time that we have.
“We are going to see more smaller innovative companies in the NewFronts this year… in the MCN world and other worlds, showcasing new styles of content in addition to these big players.
“We’ll also begin to see more format innovation. The past couple of years, we’ve been seeing a lot of things that look like television. Now we are going to start seeing new forms and formats…
“It’s a great time to be a marketer who gets to take advantage of this affinity between consumers and the new world of video creativity.”