LAS VEGAS — The next-generation format for video compression has grown fast over the last couple of years, with adoption from names including Google’s YouTube, Microsoft’s Azure, Adobe Primetime and Akamai.

Support for live ad insertion, digital rights management and the HEVC standard was added recently, and European internet TV standard HbbTV just just moved up to version 2.0 on DASH. Iraj Sodagar, president and chairman of the 78-member DASH industry forum, says more is to come.

“Next year, we’re going to have UHD and HDR, higher resolutions, higher frame rate… and DRM is going to be improved … and more audio codecs, like MPEG-H audio or 3D audio codecs.”

Why should companies switch to MPEG-DASH? “They can reach more devices, more customers, at lower cost,” Sodagar says. “Instead of having different solutions from different companies … now different devices can work with different services. It enables companies to deploy video services over the top in a larger scale.”

Sodagar is the Principal Multimedia Architect at Microsoft.

We interviewed Sodagar at the NAB Show. Beet.TV’s coverage of the show was sponsored by Akamai.  Please find more coverage from Las Vegas here.