FORT LAUDERDALE — What works in online video advertising, and where is it going to work best? Emotional content, and on Facebook, according to one company which measures the virality of digital video spots.
He should know – Unruly, which produces the Viral Video Chart, tracks how videos are watched and shared on the web.
Kosinski, previously a Quantcast and Yahoo exec, predicted Super Bowl advertisers would ditch 2014’s leaning toward comedy in favor of nostalgic messaging. That’s because “emotional ads are twice as likely to be shared”, says Kosinski, whose Unruly also indexes video success by emotional content.
He was interviewed at Beet.TV’s annual executive retreat.