The world of "smart," or IP-connected television sets, is evolving on many levels from new paid Apps to advertising around Apps, to video chat and soon, more games, says LG's Matt Durgin, Director of Smart TV Content, in this interview.

Durgin is interviewed in this segment by Ross Rubin,  Executive Director and Principal Analyst, Connected Intelligence at NPD Group.

On Thursday, Google announced that Google TV will come to LG and other major television brands.

This segment was taped at a two-hour session at the Manhattan offices of Livestream.

Andy Plesser