In the way the iPhone revolutionized the smartphone by providing a vast amount of content, an Apple television could dramatically change television viewing, says Ross Rubin, Executive Director and Principal Analyst, Connected Intelligence at NPD Group, in this video segment.

Rubin explains that the current crop of connected TV's offers limited Internet TV content, thus providing Apple with an opportunity to enter the market.

Today, the Wall Street Journal reported on developments around an Apple television.

Rubin is interviewed in this segment by Maggie Reardon, senior reporter for CNET

They both participated in a 2-hour Beet.TV live webcast produced in the Livestream Manhattan studios on December 14th.  

Andy Plesser