Cloud-based infrastructure can revolutionize the TV business says one internet TV technology vendor.

“We strongly believe in the cloud, it can change the industry,” Rovi’s product development VP Thierry Lehartel tells Beet.TV at the Consumer Electronics Show.

At the show, Rovi announced Remote Access Services, an upgrade to its existing Cloud Services which lets pay-TV operators give viewers channel-changing, DVR-setting remote control functionality from their mobile devices.

“It’s about maintaining the touchpoint throughout everyone’s daily experience,” Lehartel adds.

“Progressively migrating your users to a new world that delights them and migrating your infrastructure to something that is super-efficient… those two things are the ingredients of success for operators.”