Rovi bets consumers will push Hollywood’s HEVC adoption

AMSTERDAM — The next-generation video compression codec to succeed the popular H.264 standard promises up to 50 percent smaller video sizes for cheaper online transmission – if the industry can ignite both consumer demand and producer inertia. To jump-start adoption of the so-called “High-Effiency Video Compression” (HEVC) – or H.265 – codec, video tech firm […]

 

Rovi Presents HEVC Encoder at NAB

LAS VEGAS – The big news at NAB is about HEVC, a new compression format and successor to H.264, says Rovi’s Thomas Kramer, VP of product management, in an interview with Beet. TV at NAB. This new video compression standard will improve the online video streaming by providing a better experience with the same internet […]

 

Rovi Accelerates HEVC Technology

LAS VEGAS – HEVC technology, a successor to the H.264 video compression standard, will soon be available on DivX.com. Rovi’s tri-fold plan aims to bring HEVC into the mainstream market. By making this compression standard readily available on DivX.com, consumers will be able access technology once reserved for professionals. Users can encode, decode and playback content in […]

 

Rovi Drives Discovery via Machine and Human-Driven Content Association

LAS VEGAS — As consumers are watching vastly increasing content on digital devices, discovery of relevant content is becoming an increasing problem.  Rovi has a discovery engine that associates content by machine and human editors, explains Rovi’s Damian Francis in this video interview with Beet.TV.  We spoke with him last week, at NAB. Francis explains […]

 

Rovi Customizes ‘TV Everywhere’ Watching

LAS VEGAS – Now that TV Everywhere has been established, the next step is customizing the TV watching experience for the individual user – what Rovi is calling ‘Entertainment Unbound’, says Andy Townsend, senior product manager at Rovi, in an interview with Beet.TV at NAB. Entertainment Unbound aims to evolve the TV Everywhere initiative by working […]

 
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