LOS ANGELES — Subscribers to smaller US cable TV services may now get some of the basic interactive features of modern digital TV platforms, after TV tech firm Rovi signed a deal with the NCTC, a cooperative of nearly 1,000 cable operators.

The deal sees Rovi’s DTA Guide, an electronic program guide software, get added to DTAs, the Digital Terminal Adaptors, the add-on devices some cable companies are giving their subscribers to upgrade their old cable service.

“They’re looking at alternate ways of promoting and using the data such as including it in packages focused for high-speed data customers where they only want a small amount of video,” Rovi product manager Mitch Drummond tells Beet.TV.

He spoke with Beet.TV at The Cable Show 2014. Disclaimer:  This video was produced as part of sponsorship with Rovi.