LAS VEGAS — Kicking off its new year, digital video tech outfit Rovi announced it has been contracted by Mexico’s América Móvil to provide its guidance, search, recommendations and metadata products to the broadcaster.

The year ahead heralds further development, says Rovi’s corporate strategy EVP Julian Lighton.

“You’ll see us expand in to Europe and further parts of Asia,” Lighton tells Beet.TV at the Consumer Electronics Show.

“Around personalization, you’re going to see a few interesting features and functions … around the ability to tag and discover and recommend new experiences that are across different types of digital entertainment.”

Lighton says Rovi will also unveil new packages to help customers with promotion and demographic analysis of their usage.