VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

Right now, some premium online video publishers remain sceptical that programmatic digital ad-buying models are the best approach to sell their advertising space. But one top-level exec in the space believes many of them will become convinced once early adopters’ success stories come down the pipe. “The more marketers start trumpeting the value they get […]

 
 

VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

The advertisers who are pushing out ahead in the new world of programmatic and automated online ad buying are those who are prepared to accept that returns will be generated only after initial outlay. That’s according to the products and services VP of Publicis’ VivaKi digital group, Kurt Unkel. “One of the fund challenges in […]

 
 

Publicis, Omnicom Merger: It’s about “Big Data” says Maurice Levy

In his comments about the merger of Publicis Groupe and Omnicom, Publicis CEO Maurice Levy explained advertising has reached a new era, where “Big Data” is driving how advertising is both created and delivered.   Explaining how marketing and media is being transformed by technology, he is quoted in the Wall Street Journal as saying:  “exponential […]

 
 

Rumors Of Cookies Death Are ‘Greatly Exaggerated’

CHICAGO — New European laws, consumer revolts and unsupportive devices… these are testing times for cookies, the client-side files that transport user data to advertising networks. But 2013 may not mean the end of the cookie is nigh. “The rate of which cookies are going away is greatly exaggerated,” advertising data group eXelate‘s chief marketer Khurrum […]

 
 

Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’

CHICAGO – Online video is booming – but not enough to make for a big programmatic advertising business yet, one video ad exec tells Beet.TV. “Video is beautiful because it tell a story (for advertisers),” data company eXelate‘s marketing chief Khurrum Malik says in this taped panel interview at Beet.TV’s Chicago programmatic video ad summit. […]

 
 

AOL CEO Tim Armstrong: “Nothing is More Important” than Programmatic Ad Buying

Programmatic buying and selling of advertising will be front and center during Advertising Week in New York when AOL presents an industry event called the “Programmatic Upfront” on September 23,  AOL CEO Tim Armstrong announced today in this video which we have posted below. In framing the event, he says that “nothing is more important” […]

 
 

Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight

CHICAGO – With the rise of online ad exchanges and real-time bidding systems, many are wondering what purpose publishers’ own in-house sales teams have anymore. That question was tackled by video ad exchange SpotXchange‘s business development SVP Jeremy Straight during Beet.TV’s recent Chicago programmatic video advertising summit. “Publishers realize the same efficiencies that maybe the […]

 
 

TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed

CHICAGO – Of the many pieces of data being brought to the video ad chain by software developers, amongst the most important should answer the question: “Is this video really being watched by a viewer?” TubeMogul CEO Brett Wilson’s company has open-sourced code to let advertisers see what percentage of a video window is really […]

 
 

Number Two to Google in Video Ads: Here’s How LiveRail Found its Groove

San Francisco-based LiveRail, a video advertising platform which helps publishers manage automated video sales, is now the second largest online video ad property behind Google (YouTube) with 2.3 billion ads viewed in June, according to the most recent report from comScore. BrightRoll was a close third in video views served, but surpassed LiveRail in the […]

 
 

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni

CHICAGO – Brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials Measurement tools, says Gian Fulgoni, Executive Chairman at comScore, in an interview with industry analyst Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising Summit. “What […]

 
 

TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers

CHICAGO — Online private ad marketplaces are a boon for ad-selling publishers, despite what some think, according to the CEO of video at tech firm TubeMogul. In this taped interview at Beet.TV’s programmatic video advertising summit, Brett Wilson said the marketplaces have created a new layer of mid-tier pricing: “You had your premium tier – […]

 
 

As Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull

CHICAGO — As programmatic buying becomes more widepread, agencies are spending less time convincing clients to try it and more time making the deals, says Tracey Paull, Senior VP and Digital Media Director at Starcom in an interview with industry analyst Ashley Swartz, CEO and Founder of Furious Minds at the Beet.TV Programmatic Video Advertising Summit. Many clients try […]

 
 

Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

CHICAGO — So-called “programmatic” ad-buying tactics, which let ad planners reach tightly defined audiences using efficient targeting and buying technology, has come a long way. Now the next challenge for programmatic algorithms will be learning to connect with creatives, says one digital ad leader. “Today, media is always outpaced from a technology perspective relative to […]

 
 

VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

CHICAGO — So-called “programmatic” online ad-buying technology may help advertisers eliminate waste by targeting specific users, but the best campaigns include a blend of programmatic and conventional, according to one advertising executive. “The combination of experiential marketing and addressable marketing is where you find the real sweet spot and the best ROI in your marketing […]

 
 

Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries

CANNES — “Programmatic” ad-buying techniques are seeing “immense” adoption around the world – and can particularly save money for advertisers in smaller countries, according to one exec in the space. “In a territory market that’s a much smaller population … operational costs are a much, much bigger percentage of the overall media spend,” Rubicon Project’s […]

 
 

Chicago 7.10: VivaKi’s Kurt Unkel, comScore Chair Gian Fulgoni,TubeMogul CEO Brett Wilson, others Set for Programmatic Video Ad Summit

The fast-emerging landscape around the automated buying and selling video advertising will be the focus of a three-hour Beet.TV leadership summit on Wednesday, July 10 in Chicago at the global headquarters of VivaKi, a unit of the Paris-based Publicis Groupe. Headlining the event is Kurt Unkel who is president of products and services at VivaKi […]

 
 

Ad platform Turn Expanding Brazil, Italy

CANNES – Digital advertising technology platform Turn is focused on international expansion this year, having just opened an office in Sao Paulo Brazil, and planning to open another in Milan later this summer, says Bill Demas, CEO in this interview with Beet.TV. Turn’s growth comes from the heightened interested in real-time marketing. Its technology offers […]

 
 

The Next Opportunity for Programmatic is Television, Rubicon’s Jay Sears

CANNES – The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears, GM of the REVV Buyer unit of the Rubicon Project.   We spoke with him earlier this month at the Cannes Lions festival where he moderated a roof-top session with most of […]

 
 

Brand Measurement is Key Focus of Programmatic Efforts at IPG’s Magna Unit

CANNES –  While the move to automated platforms for buying and selling advertising inventory is steadily growing, the industry needs to find a more effective way to measure how all that activity is creating value and impacting brands, says Michael Brunick, SVP for Programmatic at IPG’s Magna Global, in this interview with Beet.TV. He said […]

 
 

Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend

CANNES – Some folk would have you believe in a straight, linear migration of dollars from television advertising to online video advertising. But that’s not how ad trading desk software vendor Accuen Media‘s CEO Josh Jacobs sees it. “We’re starting to have much more interesting conversations with the television buyers saying, ‘How do we engage […]

 
1 9 10 11 12