CANNES – The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears, GM of the REVV Buyer unit of the Rubicon Project. We spoke with him earlier this month at the Cannes Lions festival where he moderated a roof-top session with most of the top agency trading desks.

Sears also provides an update on developments at the Rubicon Project.

 

 

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