CANNES – Some folk would have you believe in a straight, linear migration of dollars from television advertising to online video advertising. But that’s not how ad trading desk software vendor Accuen Media‘s CEO Josh Jacobs sees it.
“We’re starting to have much more interesting conversations with the television buyers saying, ‘How do we engage this consumer regardless of the screen they’re engaging on?’,” Jacobs told Beet.TV in this interview during a Rubicon Project discussion at Cannes Lions.
“Budgets are not shifting from television to digital, it’s expanding to incorporate the digital channels that consumers are playing in.”
Jacobs added: “We’re starting to see television buyers are recognizing the fact that consumers are really engaging with content across four screens.”
Accuen is a unit of Omnicom.