CANNES – Digital advertising technology platform Turn is focused on international expansion this year, having just opened an office in Sao Paulo Brazil, and planning to open another in Milan later this summer, says Bill Demas, CEO in this interview with Beet.TV.
Turn’s growth comes from the heightened interested in real-time marketing. Its technology offers insights into audiences for display, mobile, video and Facebook for marketers and agencies. “We really focus on serving the right ad to the right user at the right time on the right device,” Demas says, adding that Turn’s software plugs into the largest ad exchanges in order to reach those audiences.
Turn counts seven of the top agency holding companies among its clients including Aegis, Dentsu, Havas, IPG, Omnicom, Publicis and WPP. Marketers using the platform include Walmart, AMEX, Dell, Nissan, Kimberly-Clark, Philips, State Farm and Progressive Insurance.