Ad platform Turn Expanding Brazil, Italy

CANNES – Digital advertising technology platform Turn is focused on international expansion this year, having just opened an office in Sao Paulo Brazil, and planning to open another in Milan later this summer, says Bill Demas, CEO in this interview with Beet.TV.

Turn’s growth comes from the heightened interested in real-time marketing. Its technology offers insights into audiences for display, mobile, video and Facebook for marketers and agencies. “We really focus on serving the right ad to the right user at the right time on the right device,” Demas says, adding that Turn’s software plugs into the largest ad exchanges in order to reach those audiences.

Turn counts seven of the top agency holding companies among its clients including Aegis, Dentsu, Havas, IPG, Omnicom, Publicis and WPP. Marketers using the platform include Walmart, AMEX, Dell, Nissan, Kimberly-Clark, Philips, State Farm and Progressive Insurance.

By Daisy Whitney on July 2, 2013July 2, 2013 @daisywhitney

Recent Videos

Think Different About Retail Media: Spark Foundry’s Giacosa

AMENIA, NY — In the emerging world of retail media networks, through which retailers are becoming advertising platforms, how does media planning change? Lisa Giacosa is aiming to move planning “upfront”. “Rather than thinking about a consumer and a shopper, we see the human that is both of those things,” said Giacosa, Chief Investment Officer of Publicis […]

Seema Patel Sees Hispanic Graph Navigating Privacy Imperatives

Editor’s note: Patel left TelevisaUnivision after this interview was taped in July. AMENIA, NY — TelevisaUnivision is seeing streaming as a major growth opportunity, having experienced significant increases in engagement and subscribers on its ViX platform. The company recently hit 50 million monthly active users on ViX, the world’s largest Spanish-language streaming service, and has seen […]

Retailer Data Has Vast Potential Beyond Marketing for Consumer Brands: Omnicom’s Joanna O’Connell

AMENIA, N.Y. – Major retailers every day are getting more sophisticated in the ways they harness data about their customers, with loyalty programs, credit card accounts and online registrations helping to gather individualized information. While this information is useful for advertising and marketing, there’s also enormous potential for other applications. “If you think beyond marketing, […]

Partnership With Samba TV Offers Better Ad Targeting as Election Nears: FreeWheel’s Eric Davis

FreeWheel, the advertising technology unit of Comcast, this month announced a first-of-its-kind partnership with audience data and measurement company Samba TV to offer major improvements in reaching targeted groups of viewers. Their collaboration is especially significant as political campaigns seek to reach independent and undecided voters in swing states and districts. “We are very excited […]

Horizon Sees Increased Flexibility, Programmatic Acceleration in Upfronts

AMENIA, NY — As the TV upfronts season starts to wrap up, media agencies are noticing some key trends emerging in the way advertising is being bought and sold. Increased flexibility to move away from firm commitments and options, plus an acceleration in programmatic ad buying – especially around live sports – are two of […]

AI Set to Accelerate Contextual Advertising Beyond Human Intuition: Digitas’ Liane Nadeau

Contextual advertising is poised to reach new heights in the coming year, as artificial intelligence and advanced technology help marketers move beyond obvious placements to uncover hidden moments of consumer receptivity. But to get there, the industry needs to evolve its definition of what personalization in advertising really means. That’s according to Liane Nadeau, EVP […]

Data Collaboration Evolving Beyond Clean Rooms to Power Digital Ecosystem: LiveRamp’s Stanichev

AMENIA, NY — Digital advertising’s data collaboration started with walled gardens, but it is evolving beyond clean rooms to power planning, segmentation and measurement. The practice, which lets advertisers gain event-level measurement while preserving privacy, is now a “key mechanism to have data through it in the ecosystem”, said Frederick Starichev, VP Sales, LiveInsights, LiveRamp, in […]

Contextual AI Promises Personalization With Depth, Meaning, Trust: IPG’s Jayna Kothary

Personalization has long been a challenge for brands, but connecting data across organizational silos remains one of the biggest hurdles to overcome. Stitching together data sources from marketing, sales and customer service interactions can help brands truly understand what matters to people, according to Jayna Kothary, Global Chief Client Solutions Officer of IPG. “The minute […]

Addressable TV Offers Scale and Impact for Advertisers: Effectv’s Midha

AMENIA, NY— Advertisers seeking to maximize their campaign impact while maintaining scale should look no further than addressable TV, according to Pooja Midha, EVP and General Manager at Effectv. With its ability to add 20-30% incremental reach, better measurement capabilities, and high audience match rates, addressable TV has become an increasingly attractive option for both national […]

Media Optimization in Real Time Is Key for Electoral Campaigns: Dynata’s Don Simons

The U.S. elections this year are forecast to set a record for media spending as the country’s two major political parties seek to influence voters such as independents who aren’t sure how they’ll cast their ballots. Reaching this slim part of the electorate on a variety of media outlets is critical, especially in the weeks […]

Innovative Ad Formats Improve The TV Experience: TripleLift’s Rachel LaMura

CANNES — As viewers turn to mature, ad-supported streaming services, are there still opportunities to elevate the CTV ad experience? TripleLift is observing the changes in consumer behavior and aiming to enhance the CTV ad experience with a focus on the consumer, says Rachel LaMura, VP of Product Marketing at TripleLift. In this video interview with […]

Retail Media Evolves Beyond Onsite Search and Display: Digitas’ Christa Klausner

AMENIA, NY — The retail media landscape is rapidly expanding beyond its traditional focus on driving sales through onsite search and display advertising. As retailers launch new media networks on a weekly basis, the space is becoming increasingly complex, says Christa Klausner, SVP of Media: Commerce at Digitas North America, in this video interview with Beet.TV’s […]

Digital Audio, Local CTV Give Marketers More Ways to Engage Consumers: GroupM’s Jen Soch

ARMENIA, N.Y. – Millions of people in the past few years changed the way they spend time with media, and the Covid-19 pandemic sped up a longer-term shift toward digital audio and video streaming. Advertisers are working to keep up with these changes in consumer behavior by shifting media spending into podcasts and connected television, […]

Microsoft Advertising’s MacGregor on Audience Scale & Leadership Lessons

AMENIA, NY— A Googler who recently left to head up a Microsoft Advertising division says she was inspired by Microsoft’s leadership, audience and product offering. Wendy MacGregor, VP of Global Media & AdTech Solutions, who recently joined the company from Google, says she was drawn to growth and building opportunities. “We also have an incredibly high quality […]

Audience Measurement in a Privacy-First World – Mastercard’s Scott Lichtenthal

AMENIA, N.Y. – Marketers want as much information as possible about customers who consent to sharing details about what they buy. This first-party data is a valuable resource that can help with measuring audiences and the ability to reach them effectively. “There is no world where first-party data is not important for measurement,” Scott Lichtenthal, senior vice […]

Collapsing the Funnel: GroupM’s Lavin on the Evolving Role of Retail Media

AMENIA, NY — The US market for commerce media is maturing rapidly, with clients now focusing on more asking questions beyond basic education. They are seeking ways to prove the effectiveness of their spending and drive incremental sales across retailers. Measuring the impact of commerce media investments has become a key challenge for brands. They want […]

Giving AI a Heart: Digitas’ Jones on Supercharged Context

For Digitas North America’s Megan Jones, contextual AI is unlocking a new era in which brands can engage audiences with unprecedented relevance. Context has always been a key consideration for advertisers. But, whilst context used to be somewhat up to interpretation, AI is now supercharging marketers’ ability to understand it. “It’s a pretty empowering moment […]

Paramount’s Scoles: Advertising Is Converging Across Screens

AMENIA, NY — Viewers are increasingly watching the same kind of TV content across different devices and services. And that means the industry needs a more holistic approach to advertising, says Travis Scoles, EVP of Advanced Advertising at Paramount. In this video interview with Beet.TV contributor Rob Williams, Scoles says the industry is moving from simply […]

Sports Rights Fragmentation Brings New Opportunities: Dentsu’s Lewis

AMENIA, NY — The biggest battleground in TV today is sports rights – and those rights are becoming ever more fragmented amongst a growing number of players. But, while that is introducing complexity, it is also opening up new opportunities for engaging audiences in different ways. Cara Lewis, Chief Investment & Activation Officer of Dentsu International, […]

What a Great Beet Retreat in the Berkshires: Santa Monica Is Next!

Many thanks to our participants at the Beet Retreat in July in the Berkshires. We had illuminating conversations, invaluable networking and great times! We also produced a much-watch series of some 30 interviews. Special thanks to our Beet Retreat Berkshires partners Magnite, TransUnion and Mastercard. Please check out our highlight reel on this page. We […]

Contextual AI Redefines Brand Storytelling in a Post-Cookie World: GSD&M’s Kersey

In a time of increasing consumer angst over data privacy, brands and agencies are grappling with how to leverage data effectively while still crafting powerful brand narratives. But has the reliance on cookie data pulled focus away from defining a brand’s core message? “I think we’ve relied on this data so closely that it’s moved […]

Ad platform Turn Expanding Brazil, Italy

Share: Ad platform Turn Expanding Brazil, Italy

Direct Link:

Embed Code:

Recent Videos