Beet Retreat

FORT LAUDERDALE — Personalization of web editorial experiences has been talked about for years, with few publishers deciding to let their readers customize their own editions. BBC News last week launched its most personalizable app to date, but content recommendation service Taboola‘s CEO says publishers should go further. “We’re just getting to be overwhelmed with […]

FORT LAUDERDALE – The digital ad industry may be starting to get to grips with the problems of fraud and viewability, but next up is the creeping threat from nefarious code. “The big priority for us is switching everything over to Secure Sockets Layer (SSL),” Google’s head of media platform sales, Jay VanDerZee, tells Beet.TV […]

FORT LAUDERDALE  — Two decades in to the era of the TV set-top box, ad agencies are still not finding it easy to get access to good audience targeting data from viewers’ homes, says a marketing veteran. “There’s a lack of data,” says Tracey Scheppach, EVP, who leads innovation at Starcom MediaVest Group and who leads […]

FORT LAUDERDALE — Video ad tech vendor Teads is getting ad buyers buzzing with its new take on video ad formats – letting specialist text publishers insert auto-playing video ads between their paragraphs. But how successful can this model be when readers can simply scroll past the video ads to silence and hide them? “Our […]

FORT LAUDERDALE, Fl – Which way is the wind blowing in the “programmatic” ad space? Away from real-time bidding and toward private marketplaces, according to one leading light. The collection of techniques referred to as “programmatic” all essentially mean “automation” but, whilst the phenomenon began with allowing the real-time automation of ad buying and selling […]

VIEQUES, PR — Once, the web was just a textual medium. Now, video volume is multiplying to occupy faster and fatter pipes. But, still, lean-forward video consumption like that pioneered by music videos from Arcade Fire are a rarity. ‘What hasn’t really happened yet is a revolution in creation – everything we see is still […]

VIEQUES, PR — Everyone associated with programmatic trading of video advertising seems to have had a 2013 that was full of growth. Denver-headquartered SpotXchange is no exception, releasing platform and revenue metrics today. Speaking with Beet.TV, SpotXchange’s platform VP Sean Buckley says the Q3 addition of a “full-blown” ad-server to the vendor’s product offering has […]

VIEQUES, PR — Time was, ad spots were bought against content consumed by specific audience demographics. Many buyers still buy this way, even with programmatic automation. But VideoHub‘s Anthony Risicato says deeper data can trump demographics. “The historical research tells us that specific groups of men or women will be interested or not interested in […]

VIQUES, PR — IPG’s Magna Global media agency has tried to aggressively embrace automated platforms for the online ads it trades in. And things are moving faster than it expected. “We had a goal set for 2013 of putting 5% of our total spend through programmatic,” says Kristi Argyilan, the group’s north America president. “We exceeded that […]

VIEQUES, PR — The New York Times’ recent website redesign introduced sponsored articles from brands like Dell. Next up, the paper plans to let marketers reach viewers of its video content. “A brand could sponsor one of our bigger editorial offerings – Dealbook or Bits, 36 Hours, Corner Office,” says NYT video GM Rebecca Howard. “Those […]

VIEQUE, PR — Last summer, the Washington Post newspaper launched its news video brand PostTV. Since then, the publisher has spread it across other places including Roku, Ouya and Chromecast. This opening up of video is key to WaPo senior video editor Andrew Pergam. “We know a lot of people want to see video in context- […]

VIEQUES, PR — Everyone’s talking about “content marketing”, “native advertising” or “branded content” – the hybridization of editorial and marketing materials in to a single content type of mutual benefit to publishers and brands. That’s forcing the ad agencies to offer their services in these spaces. But, for agencies as used to the traditional church-and-state […]

The concept of “platform agnosticism,” the notion that legacy media companies must have their content on all digital outlets is “completely wrong,” says NBC News Chief Digital Officer Vivian Schiller in this session excerpt from the the Beet.TV executive retreat in Vieques, Puerto Rico, in January 2012. Schiller will leave NBC News in January to […]

Dailymotion is now the world’s second largest video site.  Reaching over 200 million people per month, the company has reach in countries all over the world.  At the Beet.TV executive retreat last month, Joanna O’Connell of Forrester Research sat down with Roland Hamilton, Managing Director of Dailymotion in the United States, to discuss how the […]