FORT LAUDERDALE — The coming digitzation of TV may seem set to pave the way for measuring audiences in a digital manner used to internet media houses – but Nielsen is stating its case for a panel-based approach it seems set to launch later this year.
“We’re dedicated to having a solution to smart TVs in 2015 of some sort or another,” Nielsen Digital MD Andrew Feigenson tells Beet.TV in this video interview.
“Unlike PC or a mobile device, which tend to be a one-one-one experience, the big screen, there tends to be multiple people in front of it.
“In the world of digital, just understanding which household a TV corresponds to is not enough to know who’s in front of it. In a typical Nielsen panel, you can figure out who’s in front of a tTV, because people tell us that.”
Earlier in the video Feigenson explains the value of alliance with Adobe, which was announced last Fall.
Feigenson was interviewed at Beet.TV’s executive retreat.