FORT LAUDERDALE — The coming digitzation of TV may seem set to pave the way for measuring audiences in a digital manner used to internet media houses – but Nielsen is stating its case for a panel-based approach it seems set to launch later this year.

“We’re dedicated to having a solution to smart TVs in 2015 of some sort or another,” Nielsen Digital MD Andrew Feigenson tells Beet.TV in this video interview.

“Unlike PC or a mobile device, which tend to be a one-one-one experience, the big screen, there tends to be multiple people in front of it.

“In the world of digital, just understanding which household a TV corresponds to is not enough to know who’s in front of it. In a typical Nielsen panel, you can figure out who’s in front of a tTV, because people tell us that.”

Earlier in the video Feigenson explains the value of alliance with Adobe, which was announced last Fall.

Feigenson was interviewed at Beet.TV’s executive retreat.

The Beet Retreat is sponsored by VideologyFind all the coverage here.