Dailymotion is now the world’s second largest video site. Reaching over 200 million people per month, the company has reach in countries all over the world. At the Beet.TV executive retreat last month, Joanna O’Connell of Forrester Research sat down with Roland Hamilton, Managing Director of Dailymotion in the United States, to discuss how the company has turned to the programmatic ecosystem as a means of developing international growth.
Hamilton explains that it can be difficult to have a sales force on the ground in all of the remote countries that Dailymotion has a presence in. Programmatic buying serves as an alternative that, Hamilton says, “has really supercharged what we’ve been able to do globally.”
In the discussion with O’Connell, Hamilton also speaks about selling contextually-based vs. audience-based advertising, programmatic vs. direct buying, and the types of personalities that Dailymotion looks for to run their programmatic sales.