World Cup Fever: Internet Has Busiest News Day as Tabulated by Akamai

Akamai, the world's largest operator of a network of computers, today is showing on its Web site that it is the busiest day for bandwidth demand for news sites.  There are some 11 million visitor requests per minute to its network, up 233 percent from the normal demand at this time.

 

TV Nets Monitor Social Chatter with “Networked Insights”

Whether you liked the ending of "Lost" or not, the just-ended TV show has generated more buzz than any other show in the social media sphere. 

 

Online & TV Viewing Merge as More Consumers Become Platform “Agnostic,” comScore

Nearly thirty percent of U.S. consumers of scripted television content are watching programming both online and on TV, as viewers are becoming increasingly platform “agnostic,” according to a study by comScore which has been made available to Beet.TV

 

Starcom’s Research Director: Online Video Ads Effectiveness Grows with Viewer Choice

Online video ads are most effective when they don't interrupt a viewer.  When consumers can opt in and choose the ad to watch from a couple options, they both appreciate and recall the ad more, said John Lowell, Starcom's SVP and director of research and analytics during a recent interview.

 

TubeFilter Readies Research-Driven Product

Online video news service TubeFilter.TV plans to launch its first research-driven product in the third quarter — a database that will operate as a sort of IMDB for Web content, Beet.TV has learned.

 

Online Video Ad Technology Firm FreeWheel Expands with $16.8 in New Funding

Last week, the San Francisco-based, video ad solution provider FreeWheel announced an additional venture round of $16.8 million from venture and institutional investors, including the venture units of Time Warner and Disney.

 

Eighty Percent of Net Users Watch Video as Gobal Consumption Explodes, comScore

Online video consumption has become pervasive around the globe as nearly 80 percent of all Internet users watch some video, according Tania Yuki, who heads online video product management for comScore.

 

How “Earned Media” is Providing Value to Brand Marketers, Visible Measures CEO Explains

SAN FRANCISCO — Brands that are having some of the greatest success in online video are aggressively pairing their video campaigns with earned media, said Brian Shin, the CEO of online video measurement firm Visible Measures.

 

Online Video Advertising to Increase 35 Precent in 2010, eMarketer CEO

SAN FRANCISCO, Calif — Online video is the fastest growing sectors in advertising, with spending expected to be up nearly  35 percent this year, says Geoff Ramsey, CEO of market research firm eMarketer.  Despite its rapid rise, he adds that the medium faces challenges in technology and content quality.

 

Online Video Poised for Growth, Proper Analytics are Helping says GroupM’s Mike Bologna

SAN FRANCISCO – The advertising business finally has the data, tools, and analytics to measure cross-platform reach and frequency across mediums, said Mike Bologna, director of emerging communications at GroupM, when I caught up with him at the 4A's conference earlier this month.

 

BBC’s iPlayer Reaches 6.3 Million Unique Visitors in the U.K. in February, Nielsen

LONDON — The BBC’s iPlayer, a destination site for BBC news and entertainment programming, is enjoying rapid growth in the U.K.  Unique monthly visitors reached 6.3 million in February, according the most most recent data compiled by Nielsen.

 

Average Weekly Video Viewing via Mobile/Online/TV Will Reach 50 Hours, USC’s Jeff Cole

SAN FRANCISCO — Television consumption is going to explode in growth over the next several years thanks to online and mobile video. That’s the conclusion of Jeff Cole, director of USC’s Center for the Digital Future, who studies media habits of consumers all around the world.

 

Apple Inexorably Pulling Video Publishers to HTML5 — Whether They Like it Or Not

LONDON–While Adobe Flash is the most pervasive plug-in for video on the web, it is not supported by Apple's iPhone, iPad, and related devices. 

 

YuMe Taps BlueKai for Market Data

SAN FRANCISCO — YuMe, the online video advertising technology company, is using consumer data provided by BlueKai to target online video ad campaigns.

 

Analyze This: Omniture in Three-Screen Data Pact with NBC for Online Video Reporting

In crafting a successful strategy around online video, analytics are essential and Ominiture, which was purchased last year by Adobe for $1.8 billion, is supplying data to most of the major online publishers. 

 

California Video Services Firm Ooyala Lands London’s Telegraph Media Group

Ooyala, the Mount View,California based video services company, started in 2007 by former Googlers, has landed its first big newspaper publisher, the Telegraph Media Group of the U.K., which includes the Telegraph newspaper.

 

Nielsen/Microsoft Expand Measurement of XBox Live Audience

LAS VEGAS, NV — On the heels of its partnership with Nielsen late last year, Microsoft's XBox Live is now focused on deploying the joint measurement capabilities more broadly across the XBox Live service, the software giant's Dean Carignan told me during an interview at the Consumer Electronics Show on Friday.

 

TubeMogul in Pact with Brightcove for Analytics Services and for New Pay-Per-Click Service

TubeMogul, the Emeryville-based video syndication and analytics company, has entered into an agreement with Brightcove to provide analytics tools to the big Boston-area video services company.

 

Microsoft’s Xbox is a Fast Evolving Broadband Video Platform: Zune has 25,000 Clips of Premium Content

Introduced originally as videogame console, the Xbox from Microsoft is fast becoming a powerful video viewing device with the introduction of Zune, the new video streaming platform.

 

Brightcove Launches Low-Priced Solution, Native iPhone App Support and More

Brightcove, the video platform services company, which has established a reputation for providing video services for big publishers and business enterprises, is launching a slimmed down version of its solution priced at $99 per month

 
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