Boston-based Visible Measures, a company which provides video view analytics to publishers and marketers, has launched a performance-based video advertising network, the company has announced.

We spoke with CEO Brian Shin yesterday at the IAB digital video conference in Manhattan where he was a speaker.  

In an interview with Beet.TV, he said that his company has quietly become something of an industry "standard" in video analytics, with big client publishers including Yahoo, MSNBC.com, ESPN, Fox and others.

The new ad network called Viewable Media, is separate from the analytics firm.

More on Visible Measures and its new ad network is up on TechCrunch.

Andy Plesser

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