TV’s Upfronts Looking Good for Digital

The biggest TV ad buying season of the year will soon kick off in the upfront , and new media is likely to play a big role in many cable networks’ plans and presentations to ad agencies and marketers.

Network groups like Turner and Scripps, as well as networks like History Channel and Bravo are seeing a big uptick in new media ad interest. For more details, check out the New Media Minute.

Daisy Whitney

Editor's Note: The New Media Minute is produced and sponsored separately from Beet.TV. We are pleased to publish is weekly on our pages.

By Daisy Whitney on April 6, 2011 @daisywhitney

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