While perfomance-based advertising around online video has become widespread, the "sweet spot" for advertisers and publishers is "brand advertising," says Ed Haslam, SVP for Marketing at YuMe.
He says that brand advertising, meaning conventional pre-rolls without the functionality to interact, is both more immersive for the viewer and less distracting for the visitors interaction with the publisher's content.
YuMe is both an ad network and a provider of technology for publishers to manage their online advertising operations.
We spoke with Haslam last week at the taping of the Beet.TV Video Strategy Summit at Bloomberg. The entire program will be webcast tomorrow, April 5 here on Beet.TV at noon EDT.
Disclosure: YuMe was co-sponsor of the Beet.TV event at Bloomberg.