FreeWheel, the fast-growing video management firm, is providing live video ad management for a number of broadcasters including ESPN and Turner and it has just signed up the UK’s leading satellite company BskyB. 

Today, the company managed video ads for the live streaming of the Royal Wedding on This afternoon, announced today that it had served 575,000 live video streams of the event.

Yesterday in our studio, we spoke with Doug Knopper, co-CEO, about the growth of FreeWheel, including the signing of BskyB and the opening of a London office.

Knopper speaks about how the company provides forecasting around management of ads for both live and on demand programming.  He explains how the complexity of video ad management across multiple platforms is driving big broadcasters and video sites to use his company’s services.

Headquartered in San Mateo, California, the company has its main R&D in Beijing where it has a staff of 80.   Knopper speaks about the value of a development staff in China.

Andy Plesser

Editor’s Note:   FreeWheel provides ad serving services indirectly to Beet.TV, both as the ad management service for, our video provider, and for Aol/5Min, our principal syndication partner.