SAN JUAN, Puerto Rico  -- The last couple of decades of digital ad targeting have tended to focus on individual users. After all, targetable devices tended to have solitary users. But the new internet-enabling of television changes that, and Craig Berlingo thinks that can make digital targeting better. Best of both In this video interview with Forrester VP and principal analyst Joanna O'Connell at [...]

Not many ad-tech entrepreneurs can say they have announced an acquisition and kept their company running whilst sheltering from rocket attacks in a basement as war rages. But that is what faced Sergii Denysenko when Russia's military invaded Ukraine. He is CEO of MGID, a programmatic native ad platform based in Kyiv, where his staff have taken evasive action to keep the [...]

Marketers face challenges in reaching consumers who may be spending more time with ad-free video services or dividing their attention among multiple viewing devices. Brand safety and privacy issues add to these hurdles, pushing brands to consider how their ads appears in the context of surrounding content. “When I think about contextual, it's all about aligning with the consumer and what [...]

Connected (CTV) and over-the-top (OTT) TV platforms may have the potential to target individual households – but that doesn't mean it is just a performance marketing channel. As the technology matures with the benefit of programmatic trading software, executives are finding the same thing as peers in display before them – addressable TV ad sales can bring efficiencies to branding campaigns, [...]

SAN JUAN, Puerto Rico - Traditionally, when it comes to digital content, "accessibility" has been treated as a box-ticking exercise, a fringe consideration for satisfying a small pool of users. But what if accessibility in media could really move the needle? In this video interview with Beet.TV, Laurel Rossi, Chief Marketing Officer, Infillion, calls on the industry to cater to a group [...]

SAN JUAN, Puerto Rico - If connected TV is going to make good on its promise to bring super-targetability and automation to TV advertising, it had better eliminate faux pas in ad placements. In this video interview with Beet.TV at Beet Retreat San Juan, Tom St. John, Head of Partnerships, Beachfront Media, says, too often, TV ad loads are too high. And, [...]

SAN JUAN, Puerto Rico – The fragmentation of the media marketplace has challenged advertisers to manage campaigns among a variety of platforms, publishers and channels. Mediaocean is developing a set of solutions for advertisers following its acquisitions of ad-serving company Flashtalking and marketing technology firm 4CInsights in the past couple of years. “We're really at a position where kind of we have [...]

Advertisers and their media agencies have a growing set of tools to reach target audiences though traditional linear television and newer streaming platforms. Data-driven linear (DDL) TV technology has gained traction as marketers seek these viewers who are dividing their time among different media channels and devices. “The exciting thing to me and what's driving a lot of this growth in [...]

SAN JUAN, Puerto Rico – National television networks are in the process of opening themselves up to addressable advertising, which lets marketers send different ads to different households during the same shows. The capability has existed in local cable markets for two minutes of commercial breaks every hour, making the national inventories of 14 minutes every hour a major expansion. Before brands [...]

SAN JUAN, Puerto Rico - The new arsenal of TV and video ad targeting tools is allowing ad buyers to precisely refine their media plans for the proliferating world of connected TV (CTV). But effectiveness doesn't just come from shovelling the same old 30-second commercials into targeted environments. In this video interview with Beet.TV at Beet Retreat San Juan, Jessica Hogue, GM, [...]

SAN JUAN, Puerto Rico - With dozens of new-wave measurement providers vying to count the future of TV, what should a broadcaster or publisher be looking for. In 2022, there is a Cambrian explosion of new video currencies and measurement techniques. In this video interview with Beet.TV's Rob Williams at Beet Retreat San Juan, Jonathan Bohm, VP, Product, TV Network Solutions, VideoAmp, [...]

SAN JUAN, Puerto Rico - In a media world that can sometimes seem deceptively like digital before it, how can the new crop of software firms facilitating ad buying best cater to their customers? Through a range of partnerships that support diverse media plans. That was the view delivered by Matt McLeggon - Senior Vice President, Advanced Solutions at Magnite, at Beet.TV's [...]

SAN JUAN, Puerto Rico - In a fiercely competitive business, can media operators move forward by coming together? The new wave of media measurement systems seems to be more about joining together a string of new data providers and other partners than going into battle. In this video interview with Zach Rodgers at Beet.TV's Beet Retreat San Juan, Jon Stimmel, Chief Growth [...]

SAN JUAN, Puerto Rico - If you thought TV and billboards were entirely different media channels, think again. In the emerging world of digital out-of-home (DOOH) advertising, electronic signage installations are staring to borrow from the same palette as connected TV. In this video interview with Furious Corp CEO Ashley Swartz for Beet.TV's Beet Retreat San Juan, Chris Signore, VP, head of [...]

SAN JUAN, Puerto Rico - The ongoing fragmentation of the media marketplace has challenged advertisers to determine how they’re reaching viewers who are dividing their time among linear television and digital video channels. Going into this year’s upfront sales season for television networks, marketers want to unify their media-buying strategies as they seek to engage consumers. This plan of action “became less [...]

Discovery Inc. today announced that Jon Steinlauf will be the future chief U.S. advertising sales officer for Warner Bros. Discovery, the company being formed in the merger between Discovery Communications and WarnerMedia. Steinlauf has more than 35 years of sales experience and will report directly to Bruce Campbell, future chief revenue and strategy officer for the company, according to a [...]

SAN JUAN, Puerto Rico - The proliferation of “walled garden” media environments has challenged advertisers to find ways to get a more unified view of consumers. Social media platforms, search engines, connected TV apps and ecommerce companies jealously guard their relationships with customers and their first-party data. TiVo, the digital video recorder pioneer, has vast troves of consumer data to help advertisers [...]

SAN JUAN, Puerto Rico - Showing different ads to different viewers during the same shows on a national scale has been a key goal for television networks. Faced with growing competition from search engines, social media platforms and ecommerce companies that reach target audiences, media companies are upgrading their technology to offer addressable advertising. “Last year in the upfront, we actually made [...]

SAN JUAN, Puerto Rico - The gradual disappearance of online tracking cookies and device identifiers is challenging the advertising industry to develop a way to improve their ad targeting while also protecting consumer privacy. The need for new identifiers is heightened with the growing popularity of connected television (CTV) as people watch video content on mobile phones and smart TVs. “Those [...]

SAN JUAN, Puerto Rico - In a further sign the media landscape is evolving to help advertisers understand the actions TV viewers take after ad exposure, EDO Inc, a provider of such data is raising an $80 million funding round. The new money comes from LA media investor Shamrock Capital, following an earlier $12 million Series A round. It is EDO's second [...]