SAN JUAN, Puerto Rico - The popularity of connected devices including mobile phones and smart TVs has led to more choices for video programming, including authentic user-generated content that vies for people’s attention. Reaching consumers in this environment demands innovation among media companies and advertisers. “We're at a point in time where we're witnessing the revitalization of TV content -- TV content [...]

SAN JUAN, Puerto Rico - Could video games be a Trojan Horse to ad success? Christa Carone thinks so. In this video interview with Zach Rodgers for Beet.TV at Beet Retreat San Juan, the president of new ad-tech firm Infillion says it could be the next big trend. Game ads rising Infillion-acquired true[X] pioneered the creation of interactive ads that can reward viewer engagement [...]

Advertisers are grappling with significant changes in the way they reach target audiences through online media as tracking cookies disappear, privacy regulation becomes more pervasive and digital “walled gardens” proliferate. These challenges have contributed to renewed interest in contextual advertising that targets audiences based on the content they’re most likely to consume. “There's a realization -- whether that's around brand safety, [...]

SAN JUAN, Puerto Rico – Consumer brands, especially those in mature industries, can find growth by diversifying their advertising to include the burgeoning market of Spanish-speaking consumers in the United States. That was one of the key messages from Donna Speciale, the advertising veteran who last year joined Univision as president of sales and marketing, in a “fireside chat” at the [...]

SAN JUAN, Puerto Rico - Marketers and media outlets have been pushing for improvements in the television audience measurement, the linchpin for billions of dollars in advertising spending. After ratings stalwart Nielsen last year lost accreditation from the Media Rating Council, media buyers and sellers have sought other ways to set the value of advertising transactions. “This is a very, very [...]

SAN JUAN, Puerto Rico - Can a dishwasher maker clean up when it comes to TV ad targeting? Serge Matta thinks so. As president of LG Ads, Matta is driving the electronics maker to leverage its substantial TV footprint as a key ad sales intermediary. In this video interview with Scott Schiller for Beet.TV at the Beet Retreat San Juan, Matta explains [...]

SAN JUAN, Puerto Rico - If big national TV companies and brands had been struggling to move beyond linear television, spare a thought for local operators. They have much to gain, but have typically been hampered by lagging adoption of key TV ad-tech and relatively more complicated systems challenges. In this video interview with Beet.TV's Robert Williams at the Beet Retreat San [...]

SAN JUAN, Puerto Rico - Over decades, TV evolved to rely on a 30-second ad model. But, for the new breed of platform operators that own the underlying screen operating system, the opportunities are broader than that. In this video interview with Beet.TV's Robert Williams at Beet Retreat San Juan, Rachel Helfman, Head of Creative Ad Solutions, Roku, explains why she sees [...]

Marketers have fretted that linear television and digital video have operated in separate siloes, hampering their ability to run cross-platform campaigns efficiently. FreeWheel, an ad-tech unit of media and communications giant Comcast, is working to break down those barriers with self-service features introduced last week. “We're really looking at using our FreeWheel Strata technology in conjunction with our ad exposure data [...]

SAN JUAN, Puerto Rico - What a wonderful three days of conversations, reconnections, new connections and so much rich content creation. What a terrific group. My big takeaway from the Retreat is that after so much anticipation about the future of TV, we are there. The advanced TV industry is real and it is profoundly redefining the very nature of ad-supported [...]

SAN JUAN, Puerto Rico - Consumers have more control than ever before over what to watch on television as the profusion of connected TV (CTV) apps opens vast libraries of video programming. Amid these choices, ad-supported streaming platforms must ensure that automated auctions of their media inventories don’t result in commercial breaks that are annoying or objectionable. “As a publisher reaches peak [...]

SAN JUAN, Puerto Rico -- TV advertisers no longer have to base their ad performance off best guesses and rough media mix modelling. In the new age of connected TV, broadcasters are guaranteeing to reach ad buyers' specific audiences, and some in the industry are even beginning to guarantee specific outcomes, from website visits to brick-and-mortar visitation. In this video interview with [...]

This year’s midterm elections are coinciding with a major shift in people’s television viewing habits as streaming services grow more popular. Political campaigns face greater challenges in reaching broad groups of voters as people spend less time watching traditional linear TV networks, but connected TV (CTV) and over-the-top (OTT) platforms offer their own efficiencies with improved targeting. “We're big believers in [...]

SAN JUAN, Puerto Rico - The significant shift in viewership from linear television to streaming video has challenged advertisers to reach audiences among a wider variety of media platforms and electronic devices. This change has helped to drive adoption of data and software tools to manage ad campaigns across a more fragmented media landscape. “The most exciting thing … is what's [...]

SAN JUAN, Puerto Rico - In 2022, media owners are testing out new ways of measuring their consumption, new currencies with which to sell their inventory. But, in the alt.currency movement, what exactly makes a good currency? In this video interview with Jon Watts for Beet.TV at Beet Retreat San Juan 2022, Lisa Ciancarelli, VP, Insights & Analytics, VideoAmp, gives her view. Three [...]

SAN JUAN, Puerto Rico - As the season of spring rises, many in the media industry are hoping for a fresh start. One of the leading post-cookie targeting candidates is brewing a new version. Media owners are pondering building a streaming business on live sports, just as they did with linear. At the apex of these, Ashutosh Gangwar believes advertisers could be big [...]

SAN JUAN, Puerto Rico - Media companies can improve advertising revenues by adopting software that helps to analyze sales data and automate workflows. Through the process of yield optimization, they can achieve gains of 8.5% to 10% in the first year. “The goal is to maximize the value of all those ad products you have to sell, and the two levers of [...]

SAN JUAN, Puerto Rico - This year’s midterm elections are estimated to generate as much as $9 billion in video advertising revenue as campaigns seek to reach voters on linear TV and connected TV (CTV). To meet their demands for ad inventories, ad-platform provider FreeWheel today released new tools to unify audience-based planning on premium CTV with deduplicated reach on linear [...]

Advertisers are gaining more tools to improve their reach among target audiences with a combination of data and analysis. Among these consumers, “persuadables” who have shown they are more responsive to advertising represent a key opportunity for marketers to improve the effectiveness of their campaigns. “We are working with clients … to perfect their targets for persuadable audiences,” Caroline Horner, chief [...]

SAN JUAN, Puerto Rico - Advertisers are gaining more tools to measure the effectiveness of their campaigns, especially as they gather more granular information about consumers. Instead of relying on broad demographic data to help predict how people will behave after seeing an ad on television, marketers can find other data signals to indicate purchase intent. “We’ve got a world that is [...]